Brand Innovation Manager
2 months ago
No Relocation Assistance Offered
162633 - Bangkok, Bangkok, Thailand
**Who We Are**
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
**Brand Innovation Manager**:
**Personal Care products**
**Report to: Group Brand Manager**
**LOCATION: Bangkok, Thailand**
***
**MAIN PURPOSE**:
**Responsible for initiating and developing a strong innovation pipeline and delivering NPDs with IMC to create impactful business results in order to achieve target market share and P&L/ Financial objectives.**
**New Product Development**
- ** Actively identify new opportunity and develop NPD concepts by leveraging research on local, consumer & shopper, and category insights and analytics as well as be able to anticipate and predict the trends.**
- ** Develop distinctive people centric innovation to drive business growth that in line with brand equity.**
- ** Coordinate the development of innovation grid to gain sign off from Local and Division.**
- ** Lead product development and manage projects by working closely with cross functional teams internally and externally to ensure on-time delivery and align with planned budgets.**
- ** Works with the Insights & Research team on preparing actionable recommendations to address new opportunities and ongoing business challenges.**
- ** Actively participate in driving innovation and ensure a strong portfolio and assortment for the brand in the growth driving retail environment.**
- ** Participate in Division and Global Meeting to share updates from hubs.**
**Marketing Strategy**
- ** Coordinate the development of product portfolio strategy.**
- ** Coordinate the development of Brand Growth Plan to improve brand health and accelerate brand growth.**
- ** Coordinate the implementation of the overall sub-category & brand strategies agreed with Hub and Division, including 5P guidelines to achieve/exceed market share & financial objectives.**
- ** Understand Go-to-Market process and be able to work with cross functional team to deliver strong Go-To-Market plan.**
**IMC Development**
- ** Lead IMC development by working with agencies and cross functional teams for new product launches.**
- ** Deliver all IMC assets for NPD to create impactful launch (KV, POP, TVC, Digital, Ecommerce).**
- ** Manage production cost and agency fees budget as planned.**
- ** Understand media strategy guidelines & updates and its implications to sub-category.**
**Generic Competencies:/ Functional Competencies**:
- ** Experience in : Innovation development / IMC development / Brand marketing.**
- ** Strategic business and consumer orientation./ Ability to bring the outside in - leverage external networks well.**
- ** Ability to influence/interface with different levels of the organizations - leverage internal Colgate-Palmolive networks.**
- ** Personal Influence: Strong communication skills. Builds credibility through expertise and personal presence.**
- ** Strategic Thinking: Developing strategies and proactively responding to consumer/shopper trends, competitive threats, and brand issues and opportunities.**
- ** Consumer Marketing Planning: Building superior marketing bundles and brand/category plans to create and convert consumer interest to purchase.**
- ** Advertising Development: Creative and Media Translating brand positioning and strategy into effective consumer communications and effectively reaching as many target consumers as possible.**
- ** Project management: manage multiple projects simultaneously, working & lead cross functional teams to achieve project goals.**
- ** Trade Understanding: Understanding the trade environment and aligning Colgate’s category/brand strategies with customer priorities.**
**Our Commitment to Sustainability**
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
**Our Commitment to Diversity, Equity & Inclusion**
-
Senior Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand Unilever Full time**BUSINESS CONTEXT AND MAIN PURPOSE OF THE JOB**: - Plays a key role in bringing the Category Vision and Innovation Plan to life in the region. - Delivers the business and share targets in the region. **KEY RESPONSIBILITIES**: - Develops an in-depth understanding of the regional markets (South East Asia); the environment in which the category competes,...
-
Innovation Manager
4 weeks ago
กรุงเทพมหานคร, Thailand Ambassador & Smart Fashion - AMBFA Full timeWe are seeking a dynamic and forward-thinking **Innovation Manager** to join our bespoke tailoring business. In this role, you will be responsible for identifying opportunities for innovation, driving creative solutions, and implementing strategies that enhance operational efficiency, customer experience, and overall business performance. While your focus...
-
Manager, Innovation Transformation
2 months ago
ประเวศ, กรุงเทพมหานคร, Thailand Pandora Jewelry Full time**Manager, Innovation Transformation** Imagine being a part of the **Innovation & Product Development Team** for the world’s largest jewellery brand. If you love to bring the innovation beyond novelties, then you might be our next **Manager for Innovation Transformation** at Pandora Crafting & Supply **We love that you will** - Continuously explore...
-
Brand Manager
5 months ago
ราชเทวี, กรุงเทพมหานคร, Thailand LUXASIA Full timeLUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest...
-
Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand บริษัท เบอร์ลี่ ยุคเกอร์ จำกัด (มหาชน) Full timeBrand Manager (Non Food) **หมวดหมู่งาน** : งานการตลาด**ระดับตำแหน่งงาน** : ระดับผู้จัดการ**ประเภทการจ้างงาน** : พนักงานประจำ**บริษัท** : บริษัท เบอร์ลี่...
-
Brand Manager, Moccona
5 months ago
ดินแดง, กรุงเทพมหานคร, Thailand JACOBS DOUWE EGBERTS Full time**Company Description** JACOBS DOUWE EGBERTS **(JDE) For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts,...
-
Brand Manager, Moccona
5 months ago
ดินแดง, กรุงเทพมหานคร, Thailand JACOBS DOUWE EGBERTS Full timeBrand Manager, MOCCONA - Marketing - Khet Din Daeng - Full-time - Thailand To responsible for portfolio deployment, range management, campaign translation and execution, artwork translation, brand management and compiling and sharing key market insight conform agreed brand meaning and visual identity. - Manages product adaptations within the context of...
-
Senior Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand LUXASIA Full timeLUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest...
-
Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand Nestle Operational Services Worldwide SA Full time**POSITION SNAPSHOT**: Location: Bangkok, Pathumwan Company: Nestlé Business Unit/Division: Coffee & Creamer Full-time Bachelor’s Degree in Marketing or related Minimum 5 years of experience in brand management Good English & Thai communication skill is a must **A DAY IN THE LIFE...**: - Develops and updates consumer portrait, consumer engagement funnel...
-
Brand Manager
1 month ago
กรุงเทพมหานคร, Thailand LUXASIA Full time**Position Purpose**: This role as Brand Manager of a leading luxury skincare brand will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Working together with the General Manager and Regional Brand General Manager, this role will...
-
Assistant Brand Manager
5 months ago
ดินแดง, กรุงเทพมหานคร, Thailand JACOBS DOUWE EGBERTS Full timeAssistant Brand Manager - Marketing - Khet Din Daeng - Full-time - Thailand **Job Description**: Assistant Brand Manager is responsible for portfolio deployment, range management, campaign translation and execution, artwork translation, brand management and compiling and sharing key market insight conform agreed brand meaning and visual identity, oversee...
-
Brand Manager
5 months ago
คลองเตย, กรุงเทพมหานคร, Thailand Berli Jucker PCL (BJC) Full time**ระดับตำแหน่งงาน**: ระดับผู้จัดการ. **ประเภทการจ้างงาน**: พนักงานประจำ. **บริษัท**: บริษัท เบอร์ลี่ ยุคเกอร์ จำกัด (มหาชน). **สถานที่ทำงาน**:...
-
Assistant Brand Manager
5 months ago
ดินแดง, กรุงเทพมหานคร, Thailand JACOBS DOUWE EGBERTS Full timeCompany Description **JACOBS DOUWE EGBERTS **(JDE) For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts,...
-
Senior Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand Unilever Full time**Responsibilities** - Leads the development of the Brand Marketing Plan. - Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans. - Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan. - Responsible for launch and network management (innovation, relaunch...
-
Scratch Cooking
5 months ago
กรุงเทพมหานคร, Thailand Unilever Full timeJob Title**:Scratch Cooking & Greenhouse Innovation Design Manager** Location: Thailand **MAIN JOB PURPOSE** Unilever-Philippines’ Nutrition business is one the biggest growth drivers for SEA & is also one of the strongest globally. Its strong business is built on two pillars, Knorr & Lady’s Choice; each of them are rightful leaders in the categories...
-
Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand Criterion Asia Recruitment (Thailand) Co., Ltd. Full time**Responsibilities**: - Develop and implement comprehensive branding strategies to establish and promote the company's brand identity. - Conduct market research and analysis to identify target audience preferences, market trends, and competitors' branding activities. - Define and maintain brand guidelines, including logo usage, color schemes, typography,...
-
Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time**Job description**: We are seeking a passionate and enthusiastic Brand manage who will manage Sales and Marketing for a key brand. With a very large potential on domestic market, this vital role will be managing the local team with dual reporting lines within Thailand and the headquarters in Switzerland, the incumbent is responsible for all aspects of the...
-
Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time**Job description**: We are seeking a passionate and enthusiastic Brand manage who will manage Sales and Marketing for a key brand. With a very large potential on domestic market, this vital role will be managing the local team with dual reporting lines within Thailand and the headquarters in Switzerland, the incumbent is responsible for all aspects of the...
-
Assistant Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand LUXASIA Full timeLUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest...
-
Senior Brand Manager, Moccona Thailand
6 months ago
ดินแดง, กรุงเทพมหานคร, Thailand JACOBS DOUWE EGBERTS Full timeSenior Brand Manager, MOCCONA THAILAND - Marketing - Khet Din Daeng - Full-time - Thailand Senior Brand Manager is responsible for portfolio deployment, range management, campaign translation and execution, artwork translation, local brand management and compiling and sharing key market insights conform agreed brand meaning and visual identity. - Defines...