Brand Innovation Manager

7 days ago

กรงเทพมหานคร, Thailand Colgate-Palmolive Full time

No Relocation Assistance Offered
162633 - Bangkok, Bangkok, Thailand

**Who We Are**
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team

**Brand Innovation Manager**:
**Personal Care products**
**Report to: Group Brand Manager**

**LOCATION: Bangkok, Thailand**

***

**MAIN PURPOSE**:
**Responsible for initiating and developing a strong innovation pipeline and delivering NPDs with IMC to create impactful business results in order to achieve target market share and P&L/ Financial objectives.**

**New Product Development**
- ** Actively identify new opportunity and develop NPD concepts by leveraging research on local, consumer & shopper, and category insights and analytics as well as be able to anticipate and predict the trends.**
- ** Develop distinctive people centric innovation to drive business growth that in line with brand equity.**
- ** Coordinate the development of innovation grid to gain sign off from Local and Division.**
- ** Lead product development and manage projects by working closely with cross functional teams internally and externally to ensure on-time delivery and align with planned budgets.**
- ** Works with the Insights & Research team on preparing actionable recommendations to address new opportunities and ongoing business challenges.**
- ** Actively participate in driving innovation and ensure a strong portfolio and assortment for the brand in the growth driving retail environment.**
- ** Participate in Division and Global Meeting to share updates from hubs.**

**Marketing Strategy**
- ** Coordinate the development of product portfolio strategy.**
- ** Coordinate the development of Brand Growth Plan to improve brand health and accelerate brand growth.**
- ** Coordinate the implementation of the overall sub-category & brand strategies agreed with Hub and Division, including 5P guidelines to achieve/exceed market share & financial objectives.**
- ** Understand Go-to-Market process and be able to work with cross functional team to deliver strong Go-To-Market plan.**

**IMC Development**
- ** Lead IMC development by working with agencies and cross functional teams for new product launches.**
- ** Deliver all IMC assets for NPD to create impactful launch (KV, POP, TVC, Digital, Ecommerce).**
- ** Manage production cost and agency fees budget as planned.**
- ** Understand media strategy guidelines & updates and its implications to sub-category.**

**Generic Competencies:/ Functional Competencies**:

- ** Experience in : Innovation development / IMC development / Brand marketing.**
- ** Strategic business and consumer orientation./ Ability to bring the outside in - leverage external networks well.**
- ** Ability to influence/interface with different levels of the organizations - leverage internal Colgate-Palmolive networks.**
- ** Personal Influence: Strong communication skills. Builds credibility through expertise and personal presence.**
- ** Strategic Thinking: Developing strategies and proactively responding to consumer/shopper trends, competitive threats, and brand issues and opportunities.**
- ** Consumer Marketing Planning: Building superior marketing bundles and brand/category plans to create and convert consumer interest to purchase.**
- ** Advertising Development: Creative and Media Translating brand positioning and strategy into effective consumer communications and effectively reaching as many target consumers as possible.**
- ** Project management: manage multiple projects simultaneously, working & lead cross functional teams to achieve project goals.**
- ** Trade Understanding: Understanding the trade environment and aligning Colgate’s category/brand strategies with customer priorities.**

**Our Commitment to Sustainability**
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

**Our Commitment to Diversity, Equity & Inclusion**

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