Marketing Manager
3 weeks ago
**Department**:Marketing & Communications**
With the LINE messaging app as the cornerstone, LINE's business encompasses development and operation of a wide range of mobile-first services, including communication, content, entertainment, advertising, as well as new businesses in Fintech, AI, and other domains. Under our corporate mission of "Closing the Distance," LINE strives to bring people around the world closer to each other, to information, and to services. We have built the LINE ecosystem that would eventually be a life infrastructure to facilitate and uplift people’s lifestyle digitally from today and to the next.
This position is responsible for strengthening LINE branding across all services and business units in the ecosystem and in the Thai market, which currently has 53 users from all over the country. Together with your supervisor and team, you will play a significant role to develop brand strategy and 360-degree communication campaigns of LINE brand and platform in Thailand that connect and engage LINE with users on a stronger and deeper level.
**Responsibilities**
- Lead brand strategy and communication development on both strategic and implementation levels to strengthen LINE as a brand loved and ahead of other platforms
- Plan brand concept, structures, and content plans, reflecting brand understanding and personality that is the best match for Thai consumers
- Develop actionable brand campaign plans that are capable of measuring the effectiveness of campaigns according to pre-determined KPIs for maximum impact
- Work closely with supervisor and supporting teams including partner agencies to create and execute brand ideas and implementations for the best possible results
- Work with Insights team to provide input on brand requirements and generate brand insights for effective strategic planning
**Qualifications**
- Bachelor’s or master’s degree in Brand Strategy and Communications, Marketing Communications, Advertising, or a related field
- 8-10 years of experience in 360-degree communications of brand development, corporate communications, or marketing communications
- Strong knowledge with experience in developing brand plans and digital/ATL/BTL campaigns from concept until execution
- Energetic and positive attitude, with passion for branding and consumer behavior analysis
- Logical thinking with the ability to think strategically and creativity, distinctive problem-solving skill, and ability to work well under-pressure in very dynamic environment
- Excellent communication skill (verbal and written) in both Thai and English
**Location**
LINE Thailand Head Office, Gaysorn Tower, Bangkok
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