Senior Brand Executive
7 months ago
Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.
THE ROLE
**Employment Type**: ie. Full-time
**Division**: Luxury
**Job Title**: Senior Brand Executive
**Reporting to**: Brand Manager
RESPONSIBILITIES
Brand Management
Owning end-to-end process of new product launch and campaign management within A&CP budget given
Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development
Track and improve marketing ROI
**Trade Marketing, BTL**: Promotion & Animation
Plan and execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence
Develop exclusive offerings and promotions tailored to various customers/channels and end consumers
Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations. Conceptualizes and supervises the implementation of brand-building and sales-generating events that express the brand’s heritage, image, and expertise
Co-own brand-, category
- and BA-productivity with Retail Operations and Key Accounts
Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risks
Works hand-in-hand with the Visual Merchandising and Retail Operation team with regarding to implementing product staging, development of visuals and other POS materials, promotions, training of Beauty Advisors, and customer journey
Demand Planning & Forecasting
Forecast for new marketing initiatives, and work with key stakeholders to realise commercial ambitions; rephase forecasts as required and track performance of innovations and key franchises/categories
Manage inventory and make plans as required for discontinuations and E&O reduction
Reporting & Others
Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing adhoc reporting requests as required
Analyses sales on per-SKU and per-store basis to ensure that the brand’s tactics are working towards the achievement of total brand targets
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