Senior Brand Manager Pond’s Aa, Face Premium, New

2 days ago


กรงเทพมหานคร, Thailand Unilever Full time

This role will create and operationalize the total brand marketing strategy, campaigns, activities, and initiatives for Skin.

KEY ACCOUNTABILITIES- Leads over-all Brand Campaigns for Skin- Lead external media and creative agencies in creating new campaigns for local activations, and deployment mixes - ranging from purpose communications, traditional activations, and e-commerce campaigns
- Lead internal cross-functional team in the operations supporting the launches of projects and activations
- Builds productive working relationship with sales team, CMI, regional category team, finance and supply chain to manage brand’s day to day operations, and external partners and agencies- Brand Custodian - managing the local marketing mix (Proposition, Product, Pack, Price, Place and Promotions)- Executions Lead for brand campaigns and innovations to drive business growth- Frontliner for Day-to-Day Brand Operations:
- Brand Health, Consumer and Retail Data Analysis
- Project Management with internal and external teams
- Docking with Global Brand teams- Delivering Business Results - topline and bottom line:
- Driving growth opportunities and constant monitoring performance
- A&P budget management

KEY REQUIREMENTS- 1 - 2 years' experience in marketing or sales- Experience in Beauty company/industry/channel is a plus- Strong project management and problem-solving skills- Knowledge on communication development, and media planning process, public relations, and e-commerce- Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development- An excellent English language communicator with senior stakeholders and peers (conversational and presentational)- Experience in managing relationships with a variety of stakeholders - both internal and external partners- Experience in leading an internal cross functional task force and working with external agencies



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