Ump Platform Acquisition Manager
3 days ago
ABOUT UNILEVER
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx. Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace.”
BACKGROUND AND PURPOSE OF ROLE
At
GRO24/7
UMP (Unilever Marketplace), we are energized by our mission to help small businesses compete and grow. We help small retailers stand out in a crowded marketplace by providing the products, the services, and the tools to buy smarter, sell more, and manage better. We combine the best of distributive trade expertise with digital skills to unlock tangible growth, by asking the right questions and working together with our retailers to build their businesses. We are lightening the workloads they face every day with our winning e-marketplace platform technology.
ROLE & RESPONSIBILITIES- Design eRTM contact strategy and acquisition strategy- Drive customer acquisition and revenue generation (GMV)- Design and execute digital execution to achieve objectives focused on platform acquisition /adoption and cross-selling to existing customers- Identify initiatives/new ideas/new techniques for improving digital adoption/platform acquisition results including A/B testing, multivariate testing, and customer attribution model / mix, and lead discussions with business users to enforce best practices- Monitor and improve team's productivity including sales, onboarding, tele-sales
To Do Well In This Position, You Must Have- 3-5+ year experience working leading Field Sales, Sales Strategy, Business Development- Experience in eRTM/eB2B program, driving acquisition and adoption- Knowledge of customer service and tele-sales processes, metrics and ways of working- Ability to interpret and analyse data, in order to make data-driven decisions- Experience working in eCommerce, or within a digital platform business - Experience working with a B2B retail platform- Understanding and background in managing omnichannel customer engagement across demand generation, customer support and engagement- Experience working with a wide range of stakeholders and understanding how to compromise and achieve commercial objectives- Ability to understand what is important, and what is not- Strong work ethic and attention to detail
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