Senior Brand Platform Manager

5 days ago


กรงเทพมหานคร, Thailand L'Oreal Full time

**Major Accountabilities**:

- Drive growth strategies of Lazada and Konvy channels with sustainable vision to increase market share in the platforms and growth contribution to ACD division
- Lead animation plan and ensure operational excellence including promotional planning, product portfolio management and onsite communication in sync with market teams
- Create strong synergies with platforms and strategic partners to mainly drive JBP and BAU processes
- Analyze, and provide insightful key takeaways as well as improvement plan in the areas of market performance, sale, customers, mechanics, traffics, contents, competition, and communications on weekly and monthly basis
- Ensure dermatological anchorage has been built up aligned with brand sense of purpose in online channels to increase customer engagements
- Responsible for delivering sale target and profit management by maximizing ROI and closely tracking promotional expenses
- Plan stocks demand projection with E-Trade Marketing and E-Business Planner to develop bottom-up inventory plans aligned with campaign activities which being able to secure optimal stocks level of selling products, samplings and GWPs
- Lead CRM strategies to drive customer acquisitions and retentions through effective communications and offerings by segments in co-operate with E-Trade Marketing
- Accountable for onsite search optimization strategies to achieve highest share of search and visibility
- Identify new business opportunities and lead innovations for both short and long terms
- Manage customer care with close collaboration with CS team

**Qualifications**:

- Bachelor Degree or Higher in BBA, Marketing, Economic, or related field
- At least 5 years of experiences in e-commerce platform and/or e-commerce in FMCG
- Strong analytical skills and result driven
- Be able to manage complexity and ability to work under pressure
- Entrepreneurship mindset
- Good command of English both written and verbal
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