Senior Manager, Frontline Marketing and Commercial

6 months ago


กรงเทพมหานคร, Thailand Coca-Cola Full time

**We are recruiting a Senior Manager, Frontline Marketing and Commercial - Thailand and Singapore (Emerging Category) on a permanent basis, to be based in Bangkok, driving the growth of our fast-growing portfolio for the Thailand and Singapore market.**:
**Focus, Scope, & Impact**:

- Implement the marketing plans for the Socialization Bundle to support the development of the socializing ritual for consumers that generates value for customers and creates growth for the system in the Thailand & Singapore market.
- The ‘Socialization Bundle’ includes Alcoholic Ready to Drink, Adult & Premium Sparkling Drinks, Premium Glass Sparkling Drinks and any future categories that could play in this space. Specifically included in this role is the direct day to day management of the company’s alcohol brands
- Thailand will be approximately 70% of the focus of the role, with support for Singapore the remaining 30%.

**Key Deliverables**:
**Strategy (10% of time)**:

- ** Work closely with OU (Operating Unit) Emerging Category Team** and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local Thailand & Singapore needs

**Develop The Plan (50% of time)**:

- ** Input into End-2-End consumer & shopper engagement strategy** and **identify **region specific** engagement opportunities**:

- ** Manage brand activation** in Thailand & Singapore market: including POS (Point of Sale) activations & promos and experiential marketing and events (using mkt assets), in coordination **with bottlers & external partners**:

- **Lead transcreation, localization** and **real-time amplification of IMX campaigns** working directly with agencies partners across ATL & BTL

**Partner Bottler To Deliver The Plan (40% of time)**:

- ** Manage bottler alignment on the category marketing plan: portfolio priorities and category / brand strategies and plans **(objectives, DME (Direct Marketing Expense) investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with Thailand & Singapore Commercial team and Franchise Leadership
- Support the System in **Customer & Shopper marketing** agenda**, maintaining **strong relationships with key customers**

***:
**Ideal Work & Education Experience required**:

- Strong **marketing and leadership experience** (8-10 years)
- Including experience in Brewing or aRTD Alcohol Category
- ** Bachelor’s degree or equivalent work experience** is required
- Direct experience working with global brands and with **marketing activation**:

- Experience working in **cross**-functional **teams** and cross-geographical team**:

- Has a broad knowledge of the workings of the alcohol and HORECA (hotel, restaurant and café channel) sectors

**Skills**

Media Planning; Leadership; Creative Process; Analytical Thinking; Consumer Segmentation; Competitive Assessments; Quantitative Research; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management



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