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Manager, Preferred Privilege Client Management Th

4 weeks ago

Thailand CIMB Group Full time

Design end-to-end journey in offering wealth management products and services both offline and online channels, to follow the brand guideline of marketing perspectives and to deliver a preferable experience to customers, specifically affluent clients.
- Initiate and plan all communication ideas and develop compelling approach to create a strong customer value preposition with clearly understand target customer’s profile and behaviors.
- Ensure main privileges & seasonal greetings i.e. monthly newsletter eDM, preferred app, microsite, consolidated statement, PF envelope meet in project timeline.
- Provide well-prepared brief to Branch Manager, Relationship Manager and Service Call center for each communication materials which lead to increase brand awareness and drive conversion.
- Work closely with Marketing Communication Team, Customer Experience Team for all marketing materials including co-ordinate with Legal & Compliance for define T&C of all privileges and promotional campaign.
- Manage end-to-end process for marketing plans that effectively convey wealth segment and brand guideline across all channels
- Stay update on industry trends, events, new business opportunities and competitive landscape
- Manager preferred engagement events for Preferred customers with financial impact on revenue generation