Country Marketing Manager
7 months ago
**What a Country Marketing Manager - Personal System does at HP**:
- Develops data-driven Marketing Strategy and Growth Marketing/Performance Marketing plans.
- Directs cross-functional, cross-organizational teams and agencies in the development and execution of Go-to-Market (GTM) plans and budgets.
- Develops offering/segment messaging and manages/monitors delivery of same.
- Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.
- Defines marketing metrics/goals/benchmarks, and tracks/reports progress against them.
- Develops closed-loop post
- analysis for marketing programs and identifies/executes indicating actions.
- Performs marketing support activities as needed, eg Siebel Marketing Resource Management (MRM)/CRM, Purchase Order and accrual management. Collateral fulfillment.
- Manage business relationships with advertising, direct marketing and/or marketing research vendors.
- Assists Sales with development of sales training materials.
- Assists Sales with retailer/reseller account calls/development.
**Individuals who do well in this role at HP, usually possess**:
- Bachelor's Degree in Marketing or related field.
- 7+ years marketing experience including offering marketing, segment marketing and partner marketing.
- Esport / Gaming Marketing experience is an advantage
- Growth and Performance Marketing experience a plus.
- Expert knowledge of marketing principles, practices, tactics and tools.
- Expert knowledge of offering, segment, partner and account-based marketing.
- Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
- Well-developed understanding of the Gaming industry, offering categories and HP offerings/strategy.
- Solid project and budget management skills.
- Strong analytical skills and excellent negotiating skills.
- Ability to build, manage and influence virtual teams.
- Ability to interface effectively with all levels of management and functional disciplines.
- Strong advocacy and consensus-building skills.
- Sustainable impact is HP's commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision - to create technology that makes life better for everyone, everywhere._
- #Li-Post_
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