Vp, Cards Business Strategic Branding

2 weeks ago


คลองเตย กรงเทพมหานคร, Thailand United Overseas Bank (Thai) PCL - UOB Full time

Experience in Credit Card Product Strategy.
Strong in Analytic, and Logical Skills.
Well Communication & Presentation (Thai & Eng).

**Position**: VP, Cards Business Strategic Branding & Customer Experiences.
This role is playing important role to Cards Business since he/she shall be representative to lead and drive cards customers satisfaction and lift up NPS on cards usage and services for both UOB and Ex-Citi portfolio to achieve target. This agenda is the top key focus for senior management to drive NPS score and target to deliver Service Guarantee into market before OD1 as well as to keep good momentum after OD1 to smoothly synergize UOB and Ex-Citi customer experiences.
Additionally, this role will be key person to work on new initiatives in country as well as regionally to strengthen UOB Regional/Global presence as per Group Product direction. He/she shall be key person to provide overall credit card performance progress in term of financial performance, market position, and competitive landscape vs plan.
Deliver data-driven insights to identify partnership and promotion opportunities to boost sales.
Conduct quantitative/qualitative analysis on business issues and prepare presentations for senior management.
Represent TH team in regional forums and lead localization of Usage campaigns in the market.
Partner closely with local and regional stakeholders to execute new initiatives, ensuring smooth and timely delivery of all projects.
Lead end-to-end implementation of high-impact projects to improve existing business processes and efficiency.
Demonstrate cross-functional leadership (communication and influencing) to drive towards common goals.
Communicate and explain technical concepts to technical and business partners.
Work unsupervised and adjust priorities quickly as circumstances dictate.
Bachelor s Degree or Higher in Business Administration, Marketing, or related fields.
Minimum of 5-7 years of experience in product management, or analytic role with strategic planning is a plus, especially in banking products.
Excellent communication and interpersonal skills.
Strong organizational and planning skills.
Well command in English both Thai and English (spoken & written).
Outstanding research and analytical abilities.
Project management skills.
Strong leadership skills.

**Job skills required**: Management, Business Statistics / Analysis, English, Branding, Thai, Research

**Job skills preferred**: Project Management



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