Avp - Vp, Digital Engagement (Tmrw Digital)
4 weeks ago
Experience in Digital Engagement.
Background from banking or financial service.
Excellence in Communication Skill.
**Position**: AVP - VP, Digital Engagement (TMRW Digital).
Job Responsibilities.
Develop and execute key initiatives and campaigns to drive digital enabled, active, and engaged as aligned with the business direction and KPI.
Understand customer persona/insights and design key communication message and good campaign s customer journey.
Manage content strategy and execution plan via Smart Insights and Marketing Cards to drive digital usage and sales conversion through UOB TMRW app with relevant offers and features according to their products holding and behaviors.
Work with key stakeholders for campaign target, offering, mechanic, marketing message/materials and plan, etc.
Ensure accuracy of campaign mechanics and communication before launching.
Track campaign results against plan to achieve target.
Measure engagement metrics of campaign effectiveness and efficiency by analyzing of insights for future opportunities by summarizing lesson learn and campaign results in dashboard and presentation.
Leverage marketing technology and digital tools to execute, fulfill, track and analyze campaigns.
Minimum 4-6 years of experience in Marketing Strategy, Product, Customer Segment, CRM campaign, Project Management or similar roles, preferably from financial industry.
Proven track record in business or campaign achievement using data/insights analysis.
Able to grasp and manage complexity with an attention to details.
Able to interpret and connect analytical data, marketing data with marketing communications.
Hands-on experience on marketing automation tools.
**Job skills required**: Project Management, Management, Marketing Strategy
**Job skills preferred**: Automation
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