Strategic Alliance

4 weeks ago


วฒนา กรงเทพมหานคร, Thailand United Overseas Bank (Thai) PCL - UOB Full time

SME.
Strategic partner.
Marketing Strategy.
Identify, establish, and manage strategic alliances namely, law firms, business consultant firms, business associations, and real estate agencies to be the main source and channel of choice offering cost efficient option to generate leads.
Cultivate strong relationships with alliance partners to generate consistent sources of leads for both borrowing and non-borrowing opportunities and maximize conversion rates.
Collaborate closely with Relationship Managers to understand their client acquisition needs and preferences especially on New To Bank (NTB) clients.
Work closely with internal stakeholders (including Marketing and Branding team) to ensure alignment between alliance strategies and overall business objectives.
Monitor and analyze market trends and competitor activities to identify potential partnership opportunities.
Develop and execute strategic plans to maximize lead generation from alliance partners and increase UOB BB presence in the SME community.
Track and report on the effectiveness of alliance partnerships, providing insights and recommendations for improvements.
Participate in networking events, conferences, and industry gatherings to establish new partnerships.

**Job skills required**: Branding, Marketing Strategy



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