Manager, Trade Marketing- South East Asia

3 weeks ago

กรงเทพมหานคร, Thailand BIC Full time

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home. As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

**Job description**:
This role plays a key role in the following:

- **Own Integrated Marketing Plan (IMP)**: Put in place a yearly activity & promotional plan for Marketing/Trade Marketing initiatives to improve consumer & sales fundamentals in the managed Asian markets.
- **In-store Excellence**: Track in-store fundamentals with different partners, especially Distributors
- **In-store Promotions**: Trade Marketing has responsibility of designing and implementing tailored trade promotions & consumer promotions for key customers based on shopper profiling (i.e.: Loyalty programs execution, follow-up and post-analysis) in coordination with local Regional Sales Managers and Distributors
- **Category Management**: Develop manage and grow the category in General Trade & Modern Mass Market channel of Asian countries, in coordination with the local Regional Sales Managers.
- **Digital & eCom**: Evaluate, monitor and build an ecosystem for eCom business and help grow BIC’s digital presence.

**MAIN RESPONSIBILITIES / TASKS**
- Develop, and implement **Annual Trade Marketing Plans** to build and grow BIC Lighters & Shaver categories in the respective countries, maximizing growth and profit and ensuring achievement of Trade Marketing Objectives.
- Manage the **implementation of the trade marketing activities** for BIC Lighter & Shaver via Initiative Master Plans, which implies
- **Cross functional interactions, working** closely with Line manager, Regional Business Development Managers and Distributors to achieve the targets and manage budgets
- Acting as a **liaison between BIC and local stakeholders** (partners, suppliers, distributors, Key Accounts, Wholesalers... etc.) to ensure proper implementation of the plans.
- Directing and making the needed **follow-ups with external agencies** in the creation and execution of the customer, consumer & shopper initiatives
- **Develop and Analyse reports** and demonstrate an understanding of the markets, categories, competitors, and customers in the managed South Asia markets.
- **Local category & customer opportunities** - Along with the Line Manager, identify key issues, trends, and opportunities to increase sales and help in growing South Asia business.
- **Monitor and recommend trade marketing budgets** for managed countries to grow Lighter & Shaver.
- **Evaluate** customer research, market conditions, Internal data, competitor data **and execute plans** accordingly.
- Implement **Revenue growth management approach** in the respective countries to target
- Sharper portfolio strategy - By segments which products to grow and which segments to target
- Better product assortment mix - Maximize sales and profitability per SKU, discontinue lagging SKUs and introduce high impact SKU
- Pricing actions - Grow value ahead of volume while managing competitive pricing.
- Promotional effectiveness - Make sure the promotions have a positive ROI and are generating the desired impact for the Company & Customers.
- **Supports Line Manager by**:

- Appraising Trade Marketing initiatives by communicating via Flash reports, The Point Communications, Yammer, Newsletters, etc.
- Training BIC / Distributors teams when needed

**Key Performance Indicators / Key Figures**
- Sales Growth vs. BUD
- Numeric & Weighted Distribution & markets share gains as per Integrated Marketing Plan
- Must Sell Lines tracking per channel & Point of sale Visibility implementation
- Results and ROI of key Lighter & Shaver trade marketing initiatives (design, implementation, performance and evaluation)
- Meeting deadlines / Respecting timelines of Lighter & Shaver Trade Marketing Plans and their executions
- Promotional execution based on POS, right SKUs, right locations, and uplift
- MMM Share of Shelf / leaflets insertions
- Scheduled market visits across all channels
- Respect of the trade marketing budget
- Continuous interaction with the Line Manager, the Marketing team, the Regional Sales Managers and distributors’ teams.

**Qualifications**:
**R- Required, D- Desired**

**R-** 7+ years of Sales, Trade Marketing, Marketing experience in a Consumer Goods company

**R-** Marketing, Sales or Engineering degree / diploma or equivalent

**R-** Speaks fluent English

**R-** Proficient in the use of MS Office including intermediate/advanced Word, Excel,

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