Associate Manager, Customer Marketing
3 days ago
As the Associate Manager, Customer Marketing, you are responsible for customer marketing across all assigned brands, segments or projects of activities include of promotion co-packing management, point of sales materials (POSM) Management, product, and third-party analysis to obtain and alert with competitive knowledge of the assigned market.
**Essential Duties and Responsibilities**:
- Drive the customer marketing fundamentals which include merchandising, assortment, pricing, and promotional strategy
- Lead special pack planning and implementation of the assigned brand according to activity plan and ensure stocks are available for sales in the system on time
- Work with Marketing team to develop category specific business strategies that drive business results
- Develop go-to-market strategies and trade bundles, Point of Purchase (POP) materials for New Product Development (NPDs) and Innovations, ensuring timely and impactful execution at Point of Sale (POS)
- Develop in-store deal/promotion and trade channel strategies ensuring that these are aligned with global brand strategies
- Develop strategies that deliver financial goals [Gross Sales, Trade Spending, Return of Investment (ROI), Operation Excellence (Opex), Working Capital/ Day Sales Outstanding (DSO)]
- Drive customer collaboration through Category & Merchandising Management
- Collaborate with Platform Customer Marketing team and Global agency in the development and implementation of go-to-market strategies and trade bundles for Platform-wide NPD launches and other Platform-wide projects and initiatives
- Drive alignment between Marketing, Operations & Finance and Sales Leadership team
**Required Skills / Experience / Competencies**:
- Bachelor’s in business or any related fields
- Minimum 3 to 5 years of working experience in Fast Moving Consumer Goods (FMCG) industry preferably in marketing, brand management, trade marketing, shopper marketing, channel or category management
- Exposure in commercial experience in marketing is an added advantage
- Experience in driving global brand strategies into local relevant insights and execution
**Job Requirements**:
- Permanent - full time job
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