Associate Manager, Customer Marketing

3 days ago


กรงเทพมหานคร, Thailand SC Johnson Full time

As the Associate Manager, Customer Marketing, you are responsible for customer marketing across all assigned brands, segments or projects of activities include of promotion co-packing management, point of sales materials (POSM) Management, product, and third-party analysis to obtain and alert with competitive knowledge of the assigned market.

**Essential Duties and Responsibilities**:

- Drive the customer marketing fundamentals which include merchandising, assortment, pricing, and promotional strategy
- Lead special pack planning and implementation of the assigned brand according to activity plan and ensure stocks are available for sales in the system on time
- Work with Marketing team to develop category specific business strategies that drive business results
- Develop go-to-market strategies and trade bundles, Point of Purchase (POP) materials for New Product Development (NPDs) and Innovations, ensuring timely and impactful execution at Point of Sale (POS)
- Develop in-store deal/promotion and trade channel strategies ensuring that these are aligned with global brand strategies
- Develop strategies that deliver financial goals [Gross Sales, Trade Spending, Return of Investment (ROI), Operation Excellence (Opex), Working Capital/ Day Sales Outstanding (DSO)]
- Drive customer collaboration through Category & Merchandising Management
- Collaborate with Platform Customer Marketing team and Global agency in the development and implementation of go-to-market strategies and trade bundles for Platform-wide NPD launches and other Platform-wide projects and initiatives
- Drive alignment between Marketing, Operations & Finance and Sales Leadership team

**Required Skills / Experience / Competencies**:

- Bachelor’s in business or any related fields
- Minimum 3 to 5 years of working experience in Fast Moving Consumer Goods (FMCG) industry preferably in marketing, brand management, trade marketing, shopper marketing, channel or category management
- Exposure in commercial experience in marketing is an added advantage
- Experience in driving global brand strategies into local relevant insights and execution

**Job Requirements**:

- Permanent - full time job

SC Johnson Asia has been recognized as the **Best Multinational Workplace by Great Place to Work®****

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