Regional Products Marketing Manager

2 days ago


กรงเทพมหานคร, Thailand Criterion Asia Recruitment (Thailand) Co., Ltd. Full time

**Responsibilities**:

- Develop and implement regional marketing strategies and plans to drive product adoption and revenue growth in the target market.
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and use insights to inform product positioning and marketing strategies.
- Collaborate with the product management team to understand product features, benefits, and value propositions, and develop compelling messaging and positioning for the regional market.
- Create and manage regional marketing campaigns and initiatives, including digital marketing, advertising, events, and promotions, to generate leads, increase brand awareness, and drive customer engagement.
- Develop and manage marketing collateral, sales tools, and product documentation tailored to the regional market, ensuring consistency and alignment with brand guidelines.
- Collaborate with the marketing communications team to develop and execute effective marketing communications plans, including PR, social media, content marketing, and thought leadership initiatives.
- Work closely with the sales team to provide marketing support, sales enablement materials, and training to enhance product knowledge and drive sales effectiveness.
- Monitor and analyze marketing campaign performance, lead generation, and customer engagement metrics, providing insights and recommendations for continuous improvement.
- Collaborate with cross-functional teams to launch new products and product enhancements in the region, developing go-to-market strategies, sales training materials, and customer adoption plans.
- Stay up to date with industry trends, customer preferences, and competitive landscape in the region, incorporating relevant insights into marketing strategies and plans.

**Qualifications**:

- Bachelor's degree in marketing, business administration, or a related field. A master's degree is preferred.
- Proven experience (5+ years) in product marketing, regional marketing, or a related role, preferably within the relevant industry or market.
- Strong knowledge of product marketing principles, market research, and marketing strategy development.
- Experience in creating and executing regional marketing plans and campaigns across multiple channels, including digital marketing, events, and advertising.
- Strong analytical skills, with the ability to interpret data, track marketing metrics, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to effectively engage and collaborate with cross-functional teams, stakeholders, and customers.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinking and problem-solving abilities, with the capacity to develop innovative marketing approaches and solutions.
- Strong understanding of branding principles and the ability to ensure consistency and alignment with brand guidelines.
- Ability to adapt to a dynamic and fast-paced environment and embrace change.



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