Regional Product Manager, Apac

3 weeks ago

กรงเทพมหานคร, Thailand BAXTER Full time

**This is where you save and sustain lives**

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

**Job Summary**:

- The primary focus of this role will be to manage the Adhesion Prevention portfolio growth strategy for Advanced Surgery across the Asia Pacific. Work proactively and directly with the country marketing team to identify segment specific marketing needs, be an expert and trusted resource for the defined product portfolio to achieve objectives

**Essential Duties & Responsiblities**:

- Build omnichannel digital marketing strategy to drive Adhesion Prevention therapy awareness in the region and foster a strong brand presence in Asia Pacific through online marketing channels
- Conduct thorough market research to understand the needs and preferences of customers in the region and develop competitive differentiation strategies
- Lead innovation and regional marketing programs/campaigns from concept to execution and measurement to drive market development in core specialties. Eg. SurgeX or Regional Specialty program
- Build product positioning to differentiate and preempt competition
- Develop and validate product’s value proposition by segment and ideal messaging approach through market research, advisory board, and customer engagement
- Analyze data to measure the effectiveness of marketing programs, expertly estimate market size, and develop competitive strategies
- Determine and monitor performance of commercial activities using key metrics and prepare reports for senior management. This includes and is not limited to critical KPIs for Sales growth, effectiveness of resource allocation and Sales force execution.
- Constructively collaborate and influence country marketing teams across APAC to build appropriate GTM strategy by country.
- Develop market enablement tools to expedite in-region market development.
- Manage regional marketing communication and promote country best practice
- Any assignments for development

**Education & Experience**:

- Bachelor’s Degree in Marketing, business, or related field; advanced degree preferred in order to quickly understand, digest, and present complex technical principles
- 8 to 12 years professional experience in market research, product marketing and/or digital marketing, preferably medical devices.

**Qualification & Skills**:

- Must possess the ability to effectively communicate (both written and verbal) relevant project information to clients, superiors, and internal customers and deliver engaging, informative, well-organized presentations.
- Mastery of Internet, Intranet, MS Office products to include: Word, Excel, PowerPoint, and Outlook.
- Recognized marketing talent with an entrepreneurial spirit; comfortable in a fast-paced, virtual team environment. Result-oriented with attention to details.
- Proven ability to influence others, in other functions, and in more senior positions.
- Strong relationship management and project management skills; the ability to successfully drive multiple tasks.
- Resourceful team player and a “can-do” attitude who can participate in and lead efforts across disciplines and cross-functional teams.
- Strong analytical skills including ability to gather information, synthetize, evaluate, and derive insight. Eg: market trend analysis and market sizing exercise.
- Expert marketing messaging and writing skills
- Hands-on experience with HTML and content management systems.
- Proficiency in marketing automation technology.
- Knowledge of SEO/SEM and Google Analytics.
- Familiarity with analytical and database tools.
- Excellent written communication and copywriting skills.
- Strong project management abilities.
- Procedure knowledge in CVS, GS or Gyne is a plus
- Ability to travel ~20% of the time or when required.

**Reasonable Accommodations**

**Recruitment Fraud Notice**

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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