Senior Regional Marketing Manager

4 weeks ago


กรงเทพมหานคร, Thailand KRAFTON Full time

**About Us**:
KRAFTON, a global leader in the gaming industry, is dedicated to creating innovative gaming experiences that captivate players worldwide. Our team's mission is to establish first-time marketing strategies for our exciting new product, penetrating regional markets during launch and updates.

**Job Summary**:
**Key Responsibilities**:
Regional Marketing Strategy: Develop and execute innovative marketing strategies tailored to specific regions for the successful launch and ongoing updates of our new product, collaborating with local Go-To-Market Leadership.

Regional Marketing Campaigns: Create and implement creative regional marketing campaigns based on deep product insights, ensuring regional market penetration.

Regional Channel Operation and Management: Oversee the operation and management of regional marketing channels, optimizing reach and engagement within specific markets.

Original Content Production: Drive the production of regional content that is culturally relevant and resonates with the target audience.

Key Metrics and KPIs: Set key metrics, target KPIs, and manage UA metrics to gauge the success of regional marketing efforts.

Market and Community Insights: Analyze external factors within specific regions, such as markets, communities, trends, fandom, and platforms, to inform regional marketing strategies.

Creative Research: Continuously research and innovate in the realm of original creativity, prototypes, iteration, and launch within specific regions.

Regional Community Channels: Set up and operate regional community channels to engage with the player base within specific regions.

**Qualifications**:
Proficiency in English, both spoken and written, is an absolute must.

Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

10 years of experience in marketing, with a track record of successful marketing campaigns.

Deep understanding of regional markets and their unique characteristics.

Proficiency in marketing analytics tools and data-driven decision-making.

Exceptional communication, interpersonal, and leadership skills.

Creative and innovative mindset with a passion for gaming.



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