Regional Marketing Manager Apac
4 weeks ago
Job Advert
Internal Job Title**:Regional **Marketing Manager APAC**
Business**:Lucy Electric (Thailand) Limited.**
Location**:Bangkok, Thailand**
Job Reference No**:3596**
**Job Purpose**
We are seeking an experienced and innovative Regional Product Marketing Manager to join our APAC team who will closely work with regional GM, Sales Director and Marketing Director. As a Regional Marketing Manager (APAC), you will play a critical role in shaping Lucy Electric regional strategy and product portfolio. This position includes activities such as annual and mid-term strategic planning, identifying new market opportunities, monitoring market landscape and competition, Go-to-Market setting, product portfolio management and ensuring Lucy Electric offering meets regional market requirements.
**Job Dimensions**
Regional Product Marketing Manager you will work closely with Regional Managing and Sales Directors and Lucy Electric Marketing Director, and other local and central functions.
The role will be based in our Bangkok office and will require traveling to APAC regional countries and to the UK when needed.
**Key Accountabilities**
- Strategy and Planning:
- Support regional GM and Sales Director in collating comprehensive regional annual and midterm plans aligned with the company's objectives, incorporating market insights and growth opportunities. Responsible for regional Marketing budget management. Define clear marketing objectives, target metrics, and key performance indicators (KPIs) to measure the success of regional marketing initiatives. Collaborate with cross-functional teams to align marketing strategies with product development, sales, and overall business strategies.
- Regional Portfolio Management
- Oversee the entire product life cycle in the region including product launches, growth, maturity and phase-out. Ensure that product portfolio remains relevant to the market’s evolving needs and completing landscape.
- Portfolio Optimization: identify opportunities based on market demand and business goals.
- Regional adaptations: collaborate with central product management and R&D teams to propose necessary adaptations to global products that will better fit the local market.
- Product Requirements
- Lead regional market research efforts to gather insights into customer needs, preferences and behaviors. Translate them into actionable product requirements to inform product development and marketing strategies.
- Collect and analyze customer feedback to identify potential gaps in the product offering, regional G2M strategy, how we serve our customers, ensuring that sese insights are in future requirements. Ensure that products meet the needs of the region: language, local compliance and feature adjustment.
- Market Analysis and Opportunity Identification:
- Conduct thorough market research to identify emerging trends, customer needs, and untapped opportunities in the region. Capture regional product requirements for the new product dev elopement.
- Monitor and analyze market dynamics, industry developments, and competitive activities to stay informed about the regional landscape.
- Identify and evaluate potential target segments, customer profiles, and market entry strategies for effective market penetration. Provide insights for product positioning, value proposition development, customer journey mapping and other exercise.
- Competitive Landscape Analysis:
- Conduct in depth analysis of competitors products, marketing strategies, pricing, and overall presence in the region. Identify both direct and indirect competitors and monitor market trends and anticipate changes in policy. Use competitive insights to benchmark product performance and identify opportunities for differentiation in the market. Leverage USPs to position product more effectively against competition.
- Performance Monitoring and Reporting
- Set and track key performance indicators (KPI’s) to measure the success of product marketing strategies, including share growth, sales performance, customer acquisition and product adoption rates. Provide regular performance reports to management outlining the success of product launches, changes in G2M, marketing initiatives and portfolio adjustments. Use data-driven insights to recommend adjustments to strategies when necessary.
- Relationship Management and Collaboration:
- Partner with regional sales teams to provide them with the necessary tools, product knowledge, and marketing assets. This includes tailored sales collateral, conduct product training and enabling teams with competitive information.
- Serve as a voice of the region, providing input to central intelligence and product management teams based on local market demands, customer insights, and competitive activity.
- Collaborate with the sales team to align marketing activities with sales objectives and support lead generation and conversion efforts.
- Liaise with global marketing teams to share best practices, leverage glo
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