Regional Mktg Manager
6 months ago
Overview:
The Marketing Associate Manager’s main role is to co-lead the SEA+KOR Disruptive Challenger strategy, communications and full mix innovations development and execution with supervision from the Marketing Director in collaboration with internal cross-functional teams and extended bottler teams.
**Responsibilities**:
- **Support Marketing Director in Driving Disruptive Challenger Strategy into new platforms/channels/cohorts - Providing Consultation**:
- ** Lead and deliver against Mix Innovation and Communication Strategy for SEA (TH/PH/MY/SG/MO/VN) + KOREA as a Disruptive Challenger Brand - Accountable for Making Decisions & Executing Actions**
- Lead the development of 360 Integrated Brand Communication that works across all countries in SEA+KOR with Creative, Digital and Media Agencies - Accountable for Making Decisions & Executing Actions
- Drive for leading edge digital, activation and media planning to drive cut-through for a niche, small, challenger brand - Accountable for Making Decisions & Executing Actions
- Lead regional LIT Innovation Projects on Retail Core and More opportunities - Executing Actions
- Lead 6P performance reviews in partnership with Business Development Manager and CMI - Executing Actions
- ** Driving Business Alignment - Executing Actions**
- Leading discussions with the bottler’s marketing team to ensure alignment on brand plans
- Drive implementation of the brand plans by working closely with the bottlers and Pepsico system
- ** Budget Management for Regional Initiatives sitting in Local P&Ls in partnership with Local Business Development Managers who are the Local Budget Holders - Accountable for Making Decisions**
Qualifications:
- Strong experience in local & regional Marketing, particularly previous experience with innovation management and development of new products/packaging
- Proven track record of delivering consumer-insight based marketing initiatives
- Good strategic thinker, with business acumen and ability to partner with senior level executives.
- Strong influencing and people management skills - ability to engage/motivate colleagues and stakeholders behind a project
- Proven ability to manage a matrix organization (cross-functional / cross-border) with multiple levels of alignment
- Experience of working in an international environment and with different agencies
- Highly agile and resilient with a strong disruptive and entrepreneurial mindset given limited A&M
- Ability to overcome challenges to deliver on time with limited resources independently
- Driven to lead winning teams by influencing
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