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Marketing Manager
3 months ago
We are seeking an experienced and dynamic Marketing Manager upto AVP Marketing (Real Estate) to lead the client real estate marketing team. The ideal candidate will have a proven track record in developing and executing comprehensive marketing strategies that drive sales and brand awareness in the real estate and manage project marketing. This role requires a blend of strategic thinking, creativity and leadership skills to manage a team and collaborate with cross-functional departments.
Strategic Planning and Execution:
Develop and implement effective marketing strategies to promote residential and commercial properties.Conduct market research to identify trends and opportunities in the real estate market.Create and manage marketing budgets, ensuring optimal allocation of resources. Campaign Management:Plan and execute integrated marketing campaigns across various channels, including digital, print, social media, and events.Monitor and analyze campaign performance metrics, adjusting strategies as needed to achieve objectives.Collaborate with external agencies and vendors to deliver high-quality marketing materials. Brand Management:Enhance and maintain the company's brand identity across all marketing initiatives.Develop compelling messaging and content that resonates with target audiences.Ensure consistency in brand voice and visuals across all marketing platforms. Team Leadership:Lead, mentor, and develop a team of marketing professionals.Foster a collaborative and innovative team environment.Set performance goals and conduct regular evaluations to ensure team success. Digital Marketing:Oversee the company's digital marketing efforts, including SEO, SEM, email marketing, and social media.Leverage data analytics to drive insights and optimize digital marketing strategies.Stay updated with the latest digital marketing trends and technologies. Sales Support:Work closely with the sales team to develop marketing materials that support sales efforts.Provide market insights and competitive analysis to inform sales strategies.Coordinate and manage events, open houses, and other promotional activities.Qualifications:Bachelor's degree in Marketing, Business Administration or related field.Minimum of 7-10 years of marketing experience, with at least 3-5 years in a marketing manager/senior management within the real estate business.Proven experience in developing and executing successful marketing campaigns and manage project marketing.Strong leadership and team management skills.Excellent communication, presentation and interpersonal skills.Strong analytical skills and the ability to leverage data to drive marketing decisions.Creative thinker with the ability to develop innovative marketing solutions.Ability to work in a fast-paced environment and manage multiple projects simultaneously.Responsibilities:
Strategic Planning and Execution:Develop and implement effective marketing strategies to promote residential and commercial properties.Conduct market research to identify trends and opportunities in the real estate market.Create and manage marketing budgets, ensuring optimal allocation of resources. Campaign Management:Plan and execute integrated marketing campaigns across various channels, including digital, print, social media, and events.Monitor and analyze campaign performance metrics, adjusting strategies as needed to achieve objectives.Collaborate with external agencies and vendors to deliver high-quality marketing materials. Brand Management:Enhance and maintain the company's brand identity across all marketing initiatives.Develop compelling messaging and content that resonates with target audiences.Ensure consistency in brand voice and visuals across all marketing platforms. Team Leadership:Lead, mentor, and develop a team of marketing professionals.Foster a collaborative and innovative team environment.Set performance goals and conduct regular evaluations to ensure team success. Digital Marketing:Oversee the company's digital marketing efforts, including SEO, SEM, email marketing, and social media.Leverage data analytics to drive insights and optimize digital marketing strategies.Stay updated with the latest digital marketing trends and technologies. Sales Support:Work closely with the sales team to develop marketing materials that support sales efforts.Provide market insights and competitive analysis to inform sales strategies.Coordinate and manage events, open houses, and other promotional activities.
Education Requirements:
Qualifications:Bachelor's degree in Marketing, Business Administration or related field.Minimum of 7-10 years of marketing experience, with at least 3-5 years in a marketing manager/senior management within the real estate business.Proven experience in developing and executing successful marketing campaigns and manage project marketing.Strong leadership and team management skills.Excellent communication, presentation and interpersonal skills.Strong analytical skills and the ability to leverage data to drive marketing decisions.Creative thinker with the ability to develop innovative marketing solutions.Ability to work in a fast-paced environment and manage multiple projects simultaneously.
