Manager, Sports Marketing SEA

1 month ago

Bangkok, Bangkok, Thailand adidas Full time

Seeking experienced Sports & Culture Marketing professional to shape and execute Regional Strategy in South East Asia, driving brand and category growth through diverse partner portfolio.

adidas partners with top athletes, teams, events, and cultural influencers worldwide. The Sports & Culture Marketing team is at the heart of these partnerships, delivering an industry-leading portfolio that resonates with global audiences.

As adidas expands its brand partnerships in South East Asia, the team requires a seasoned professional to develop and execute a Regional Strategy informed by deep industry knowledge across key sports and cultural pillars.

This individual will report to the Senior Manager, SEA, and be responsible for shaping a market-leading partner portfolio that supports brand and category growth. They will identify and utilize partners to tell product and brand stories, positioning adidas as the top-of-mind brand in the market.

The ideal candidate will have strong interpersonal, influencing skills, and deep sports marketing knowledge. They will possess proven methodological skills, commercial and business acumen, and negotiation skills.

Key responsibilities include:

  • Developing and executing SEA Brand Partner strategy in alignment with Global/Emerging Market Brand & Category objectives.
  • Identifying, assessing, securing, and maintaining a diverse portfolio of talent that reflects adidas's brand positioning.
  • Supporting contract negotiations and strategies to secure partners across SEA.

Key responsibilities also include:

  • Delivering industry-leading partner activations to drive awareness of adidas's partnerships and brand/product heat.
  • Creating and delivering partner activation calendars supporting key brand moments, leveraging adidas's brand partners to deliver brand and product storytelling.
  • Managing SEA partner seeding programs to deliver optimal outcomes for adidas across SEA.
  • Amplifying adidas's brand partners through campaign activity, including facilitating partner publishing briefs to markets.
  • Reviewing the effectiveness of adidas's brand partner activity via partner publishing tracking, analysis, and reporting for campaign activations.
  • Tracking entitlement utilization to ensure adidas is maximizing benefits and driving ROI through partnerships.
  • Supporting global events and partner visits in case of being the host market.

Key relationships include:

  • SEA Brand & Category Management.
  • SEA Country Managers & Brand Activation/SpoMa & CM leads.
  • EM Hub Brand partners and Brand Activation.
  • Legal SEA.
  • Finance SEA.
  • External Agencies.
  • Athletes, Influencers, Federations, and Clubs.

Required qualifications include:

  • Bachelor's degree in a related field.
  • Minimum 7 years of equivalent professional experience, ideally in Sports Marketing and Influencer Marketing.
  • Advanced user of MS Office suite of products.
  • Fluent in written and spoken English.

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