B2B Marketing – Content Strategy Manager
5 days ago
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of hotels and holiday properties worldwide.
Our Purpose - Bridging the World Through Travel
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
The B2B Marketing team at Agoda is seeking a visionary Content Strategy Manager to develop engaging content to attract and retain customers.
**Role Overview**
As the Content Strategy Manager, you will directly report into the Content Marketing Director and help oversee the development and execution of various communication strategies targeted at B2B partners.
**Key Responsibilities:**
- Develop and Implement Content Strategies: Create compelling content that engages B2B audiences, elevating brand awareness and reinforcing Agoda's value across multiple business units.
- Craft Engaging Content: Collaborate with design and writing teams to produce high quality content through editing, proofreading, developing editorial calendar, delegate tasks and ensure deadlines are met.
- Lead and Inspire Teams: Manage a dynamic content strategy team with wide range of skills, providing mentorship and guidance, develop KPIs.
- Collaborate Across Departments: Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Agoda's B2B offerings.
- Analyze and Optimize Content: Collaborate with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact.
- Enhance Sales Materials and Strategy: Receive feedback and generate ideas to increase partner engagement.
**Requirements:**
- Extensive Experience: A minimum of 5 years in content strategy or related roles. Experience in B2B marketing environment is a plus.
- Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
- Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
- Industry and product Knowledge: Familiarity with the tech and travel industry; experience in the online travel agency sector is a plus.
- Data-Driven Approach: Strong analytical skills with the ability to leverage data to substantiate content strategies and value propositions.
- Leadership Capability: Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams.
**Why Work with Us:**
At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply.
**Equal Opportunity Employer:**
We pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation.
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Bangkok, Bangkok, Thailand Agoda Full timeAgoda seeks a visionary Content Marketing Manager to develop engaging content and drive growth in the B2B marketing division. About Agoda Agoda is an online travel booking platform connecting travelers with a global network of hotels and holiday properties worldwide. We foster a work environment rich in diversity, creativity, and...
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