Event Marketing Manager/Senior Manager, B2B Marketing – Bangkok Based, Relocation Provided
4 weeks ago
About Agoda
Agoda is an online travel booking platform that connects travelers with a global network of hotels and holiday properties, plus flights, activities, and more.
Our Purpose - Bridging the World Through Travel
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in, fostering empathy, understanding and happiness.
The Event Marketing Manager/Senior Manager, B2B Marketing role at Agoda is a strategic and dynamic position that leads our efforts in enhancing brand visibility and building meaningful relationships through events.
This role is critical in shaping our event marketing strategy, ensuring participation in key industry events, and creating impactful webinars that maximize engagement and conversion from partners and potential partners.
**Key Responsibilities:**
- Develop and implement a comprehensive event marketing strategy that includes participation in conferences, trade shows, and industry events.
- Organize and manage webinars that drive reach, engagement, and conversion for Agoda's partners.
- Oversee budgeting, timelines, and resource allocation for each event, ensuring alignment with larger business objectives.
- Collaborate with cross-functional teams to develop impactful content materials and campaigns that promote brand awareness and business opportunities.
- Foster strong relationships with senior stakeholders, including C-suite executives, to align event strategies with company objectives.
- Research and implement innovative success metrics for evaluating event effectiveness.
- Inspire and manage a team of event marketing professionals, fostering a collaborative environment and developing talent within the team.
**Requirements for Success:**
- At least 5 years of experience in event marketing or a related field, with a proven track record of leading successful event strategies.
- Excellent project management skills, with the ability to anticipate challenges and problem-solve in real-time.
- Strong strategic and creative thinking, with the ability to develop high-impact marketing initiatives that resonate with target audiences.
- Exceptional written and verbal communication skills, with the ability to articulate ideas clearly and engage diverse audiences.
- A proactive, results-driven individual with an entrepreneurial mindset, eager to experiment with new approaches and strategies.
- Experience in senior people management, with a strong track record of hiring, mentoring, and developing high-performing teams.
- Ability to travel for domestic and global events as needed.
**Why this role is important:** As the Event Marketing Manager/Senior Manager, B2B Marketing at Agoda, you will play a vital role in shaping our brand's presence in the travel industry, fostering meaningful relationships, and driving business growth.
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