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Brand & Marketing Communications Specialist

1 month ago

Bangkok, Bangkok, Thailand Job Expert (Thailand) Co., Ltd. Full time

The Brand and Marketing Communications Manager will be responsible for developing and executing effective brand and public relations strategies to enhance the company's reputation, build strong relationships with key stakeholders, and increase brand awareness.

Key Responsibilities
  • Brand Strategy: Develop and implement comprehensive brand strategies that align with the company's overall business objectives.
  • Marketing Communication: Oversee the development and execution of integrated marketing communication campaigns across various channels.
  • Digital Marketing: Create and manage effective digital marketing strategies, including website management, social media, SEO/SEM, and email marketing.
  • Content Management: Develop and oversee the creation of high-quality content, such as press releases, articles, and social media posts.
  • Performance Measurement: Track and analyze brand and marketing performance metrics to measure campaign effectiveness and identify areas for improvement.
  • Public Relations: Build and maintain strong relationships with media outlets, industry influencers, and key stakeholders.
  • Media Relations: Secure positive media coverage for the company through proactive media outreach and relationship building.
  • Crisis Communication: Develop and implement crisis communication plans to mitigate reputational risks.

The ideal candidate for this role will possess a strong understanding of the automotive industry and its key trends, as well as excellent presentation and communication skills. They will be able to build and maintain strong relationships with a diverse range of stakeholders and adapt to various markets and cultures. Additionally, they will have analytical skills for effective budget management and performance tracking, and proficiency in English and Thai.