B2B Marketing – Content Marketing Manager
1 month ago
Agoda seeks a visionary Content Marketing Manager to develop engaging content and drive growth in the B2B marketing division.
About AgodaAgoda is an online travel booking platform connecting travelers with a global network of hotels and holiday properties worldwide.
We foster a work environment rich in diversity, creativity, and collaboration, with a culture of experimentation and ownership.
Our PurposeWe believe travel allows people to enjoy, learn, and experience more of the amazing world we live in, fostering empathy and understanding.
We aim to make travel easy and rewarding for everyone, harnessing our innovative technologies and strong partnerships.
The OpportunityThe B2B Marketing team at Agoda is seeking a Content Marketing Manager to develop engaging content and attract and retain customers.
This crucial role will enhance brand visibility and create compelling narratives that resonate with our B2B partners and prospective partners.
Role Overview- Develop and Implement Content Strategies: Create compelling content that engages B2B audiences, elevating brand awareness and reinforcing Agoda's value.
- Craft Engaging Content: Collaborate with design and writing teams to produce high-quality content, including editing, proofreading, and developing an editorial calendar.
- Lead and Inspire Teams: Manage a dynamic content strategy team with a wide range of skills, providing mentorship and guidance, and developing KPIs.
- Collaborate Across Departments: Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Agoda's B2B offerings.
- Analyze and Optimize Content: Collaborate with analysts to monitor content effectiveness and optimize strategies using data insights.
- Enhance Sales Materials and Strategy: Receive feedback and generate ideas to increase partner engagement.
- Extensive Experience: A minimum of 5 years in content strategy or related roles, with experience in B2B marketing environments.
- Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
- Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
- Industry and Product Knowledge: Familiarity with the tech and travel industry, with experience in the online travel agency sector.
- Data-Driven Approach: Strong analytical skills with the ability to leverage data to substantiate content strategies and value propositions.
- Leadership Capability: Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams.
Agoda is a company that values diversity and innovation, with a culture that encourages collaboration and experimentation.
We are committed to creating an inclusive environment that fosters growth and development for our employees.
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