B2B Marketing – Content Strategy Manager
3 weeks ago
Job Summary:
Seeking a Content Strategy Manager to develop engaging content and drive growth in the B2B marketing division, shaping communication strategies for Agoda, a leading online travel booking platform.
About Agoda:
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of hotels and holiday properties worldwide.
Our Purpose:
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
Role Overview:
As the Content Strategy Manager, you will report directly to the Content Marketing Director and oversee the development and execution of various communication strategies targeted at B2B partners.
Key Responsibilities:
- Develop and implement content strategies that engage B2B audiences, elevating brand awareness and reinforcing Agoda's value across multiple business units.
- Craft engaging content, collaborating with design and writing teams to produce high-quality content through editing, proofreading, and developing editorial calendars.
- Lead and inspire teams, managing a dynamic content strategy team with a wide range of skills, providing mentorship and guidance, and developing KPIs.
- Collaborate across departments, working closely with senior stakeholders to align content strategies with business objectives and identify strengths and opportunities within Agoda's B2B offerings.
- Analyze and optimize content, collaborating with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact.
- Enhance sales materials and strategy, receiving feedback and generating ideas to increase partner engagement.
Requirements:
- Extensive experience in content strategy or related roles, with a minimum of 5 years of experience.
- Strong communication skills, with exceptional writing and verbal communication abilities, and proficiency in creating impactful and visually appealing presentations.
- Strategic mindset, with proven experience in developing content that aligns with business objectives and enhances brand narrative.
- Industry and product knowledge, with familiarity with the tech and travel industry, and experience in the online travel agency sector.
- Data-driven approach, with strong analytical skills and the ability to leverage data to substantiate content strategies and value propositions.
- Leadership capability, with experience in senior people management, and a track record of hiring, developing, and mentoring high-performing teams.
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