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Associate Director of Integrated Marketing Communications

1 month ago

Bangkok, Bangkok, Thailand Agoda Full time

**About Agoda**

Agoda is an online travel booking platform that connects travelers with a global network of hotels and holiday properties.

We build and deploy cutting-edge technology to enhance the ability for our customers to experience the world.

Our purpose is to bridge the world through travel, fostering empathy, understanding, and happiness.

**The Opportunity**

We are seeking a strategic and dynamic Associate Director of Integrated Marketing Communications to enhance our engagement with partners.

This leader will formulate and execute the overall strategy for email communications and other marketing channels, ensuring alignment with Agoda's strengths and competitive positioning.

**Key Responsibilities**

  • Develop strategic communication plans that enhance brand visibility and drive engagement among B2B partners.
  • Design impactful campaigns that align with brand guidelines and generate quality leads.
  • Optimize partner journeys by analyzing lifecycle data to ensure relevant and useful communications.
  • Analyze campaign performance to derive insights and refine strategies.
  • Cultivate an experimental mindset by running A/B tests and exploring new communication strategies.
  • Manage projects efficiently, overseeing timelines and resource allocation.
  • Mentor and lead a team of marketing professionals and analysts.

**Requirements**

  • A minimum of 8 years of experience in email marketing, campaign management, or a related field.
  • Proven analytical skills, including SQL and Tableau for visualization.
  • Ability to conceptualize the big picture while aligning communication strategies with broader business goals.
  • Strong team management experience, with a track record of hiring, developing, and retaining high-performing teams.
  • Excellent written and verbal communication skills to convey complex ideas.
  • Market knowledge, particularly in Tech and the travel sector.

**Why This Role Matters**

This Associate Director will play a pivotal role in shaping Agoda's communication strategy to partners and driving meaningful engagement.

We are a company represented by people of all different backgrounds and orientations, and we prioritize attracting diverse talent and cultivating an inclusive environment.

We are an equal opportunity employer and welcome applications from all qualified candidates.