Regional Marketing Manager Biosense Webster

1 week ago

กรงเทพมหานคร, Thailand Johnson & Johnson Full time

**SEA Regional Marketing Manager Biosense Webster and Cerenovus**

Johnson & Johnson MedTech (Thailand) is recruiting for a(n) SEA Regional Marketing Manager Biosense Webster and Cerenovus, located in Bangkok, Thailand

At Biosense Webster, Inc., a Johnson and Johnson company, we have one goal — to ensure those with cardiac arrhythmias can live the lives they want. This means transforming the latest advancements in electrophysiology into a suite of tools that empowers physicians with a range of treatments for the best outcomes.Quality products and approaches are achievable only through collaboration with the smartest minds in electrophysiology. For more than 30 years, we’ve been the global market leader in the science and technology of cardiac arrhythmia treatment, working with thousands of electrophysiologists to identify and develop diagnostic and treatment tools. And through onsite training, online courses, and our global education centers, we work together to set new standards every day.

We are looking for an enthusiastic Regional Marketing Manager to join our Cardiovascular and Specialty Solutions (CSS) team in Southeast Asia focusing on Biosense Webster and Cerenovus business, a leader who will collaborate across our SEA cross-functional organization through inspiring leadership that stimulates innovative marketing to drive short-term and long-term business growth. The role will be critical team member to work with country commercial team, Regional Clinical Development & Education SEA, APAC and Global franchise teams from business planning, strategic marketing plans, portfolio management and development, customer engagement, development of market, category and channel.

**Key Responsibilities**:

- Develop and work with SEA BW & CNV country leads to execute a comprehensive marketing strategy that supports the company's business objectives and drives revenue growth.
- Drive the cross-functional and cross-organizational delivery of the strategy and global product portfolio marketing plans, including value propositions, positioning, and segmentation.
- Partner with Regional Clinical/ Education team for clinical claims, competitive messaging development as well as recommend market appropriate evidence based messaging for new products in development and for existing products.
- Partner with broader commercial team to successfully deliver on business plans and execute global strategies in each region, driving regional alignment and leverage resource and best practice sharing.
- Lead NPI process and drives governance and product life cycle management by collaborating with local, APAC & Global team on implementation of plans in local markets.
- Lead in development and usage of business dashboards and drive data driven decision making.
- Acquire market, category, KOL insights to collaborate with clinical and commercial team to develop new market and channel strategy.
- Partner with Regional Clinical/ Education team to lead key opinion leadership engagement with customers and internal management, including symposiums, congresses, and educational sessions.
- Assist in the development of short-term tactical marketing plans and longer-term product business plans.
- Develop and manage regional marketing budgets, ensuring that all expenditures are within budget and aligned with the company's goals.

**Qualifications**:
**Qualifications**

**Education**:

- Bachelor’s degree in business administration, Marketing, Engineering, and advanced degree is preferred.

**Required**:

- 8-10 years of relevant business experience in Marketing, General Management, Clinical research, or a related field, preferably medical device.
- Demonstrated ability to operate in highly complex, hybrid and diversified markets
- Excellent communication skills, both written and verbal, with the ability to communicate effectively with all levels of the organization.
- Proven ability to lead through influencing cross-functional and senior management to impact decision -making.
- Proven behaviors as a strong partner and team player with diverse functions namely education, clinical affairs, commercial, regulatory affairs, clinical affairs, supply chain and operations.
- Strong interpersonal skills and the ability to develop and maintain strong relationships with external partners.
- Strong analytical skills and the ability to use data to inform decision-making.

**Preferred**:

- Experience in marketing to health professionals preferred.

**Other**:

- Strong entrepreneurial mindset & leadership qualities.
- Strong desire to learn along with professional drive.
- Passion for career development and regional exposure, ability to travel independently.

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