Consumer Insight Manager
8 months ago
Key Responsibilities:
- Lead the development and execution of consumer insight strategies to drive business growth and enhance consumer engagement.
- Utilize a variety of research methodologies, including surveys, focus groups, and data analytics, to gather and analyze consumer data.
- Translate consumer insights into actionable recommendations for product development, marketing campaigns, and sales strategies.
- Collaborate with cross-functional teams to integrate consumer insights into decision-making processes and drive innovation.
- Monitor market trends, competitor activities, and consumer feedback to identify emerging opportunities and threats.
- Present findings and recommendations to senior management and key stakeholders in a clear and compelling manner.
Qualifications:
- Proven experience in consumer insights or market research, preferably within the FMCG industry.
- Strong analytical skills with proficiency in data analysis tools and techniques.
- Excellent communication and presentation skills, with the ability to effectively convey complex information to diverse audiences.
- Strategic mindset with a focus on driving business results through consumer-centric approaches.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
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