Group Brand Manager

2 weeks ago

กรงเทพมหานคร, Thailand Nestle Operational Services Worldwide SA Full time

**A DAY IN THE LIFE...**

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nestlé Nutition
Full-time
Bachelor’s Degree in Marketing

Minimum 6 years experience in marketing, which may include some years in other function ideally in sales/CCSD at Nestlé or equivalent FMCG.

Minimum 2 years experience in supervisor position is preferred.

Full understanding of key drivers of brand/product P&L and how to action them.
Experience in managing external agencies /Good command in English & Thai.

**POSITION SNAPSHOT**:
Builds strong brands which will delight target consumers and generate strong business results. Manages a team of marketing professionals which may include not only brand managers but also specialized professionals in areas such as market research or digital marketing. Responsibility includes development and implementation of a brand(s) both offline and online strategy.
- Identifies target consumers by using attractiveness and ability to win analysis. Develops in-depth insights on target consumers including their perceived value of relevant brands.
- Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does.
- Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
- Ensures the brand contributes to the 3 impact areas (individuals & families, communities, the planet).
- Responsible for the development of Big Ideas and Campaign Ideas; incorporates them into engagement strategies, bringing attractive and rewarding brand experiences to target consumers. Identifies opportunities for above-market campaigns.
- to enhancing the company's reputation.
- Develops and successfully executes Bigger, Bolder and Better innovation and renovation for the brands by ensuring an efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management of all Innovation & Renovation (I&R) projects. Acts as I2L Project Manager in selected highly complex I&R Projects.
- Understands shopper behaviors and motivations of target consumers; helps to design shopper experiences that delight consumers/shoppers. Develops brand portfolio shopper strategies, provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
- Holistically assesses I&R Portfolio and provides improvement recommendations as / in close collaboration with I&R Portfolio Manager to align I&R Project Portfolio to the Business/Category I&R Objectives and targets.
- Manages the development and execution of strong and functionally-aligned brand and ICP plans which contribute to the MBS. Accountable for the brand performance and brand health tracking.
- Understands business impact and prioritizes PFME and TTS investment of the brands.
- Demonstrates leadership and enable development of the team.
- Develops, updates and ensures implementation of digital strategy for the brand in alignment with key local, regional and global stakeholders. Drives execution of key digital enablers throughout the Consumer Experience Framework.
- Oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.
- Maximize business value by using digital to drive cross-functional (Medical, CRM, eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.

**ARE YOU A FIT?**:

- Experience in communication development under limitation in scientific, regulation and code & compliance is a must.
- Minimum 6 years experience in marketing, which may include some years in other function ideally in sales/CCSD at Nestlé or equivalent FMCG.
- Minimum 2 years experience in supervisor position is preferred.
- Full understanding of key drivers of brand/product P&L and how to action them.
- Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross functional teams: Supply Chain, CCSD and Sales department to ensure execution of ICP for their brand.
- Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
- Strong category knowledge or experience in several categories allowing flexibility and fast adaptation to a new category.
- Project management skills at Senior I2L Project Manager level.
- Strong relationship management and communication skills.
- Solid understanding of digital marketing.
- Experience in leading a team of experts.
- Proven track record in delivering strategic digital marketing projects.
- Broad and practical understanding of key digital concepts in the areas of Digital Media, Websites, Social, Search, Marketing Analytics, CRM, eCommerce.
- Strong ability to turn insights into business propositions.

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