Senior Brand Manager

4 weeks ago

กรงเทพมหานคร, Thailand Unilever Full time

About the Role:
This is an exciting opportunity to lead and drive Unilever’s growth engine into the future We're looking for a driven, proactive, creative and organized Senior Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You’ll be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, to building a standout brand experience across direct-to-consumer channels.

Team Structure:
- Reporting to: Marketing Manager- Direct reports: NA- Indirect reports: NA

Key Responsibilities:
- Lead the development of the Brand Marketing Plan.- Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.- Lead in innovation, activation, advertising, and promotion for the deployment of Brand Marketing Plan and budget.- Explore additional growth opportunities across all channels (online/offline/ omnichannel)- Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.- Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.- Build productive working relationships with customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage the brand’s day-to-day operations, and external partners and agencies.- Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.- Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.- Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.- Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

Key Stakeholders:
Internal- Global Brand custodians- Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development- Local marketing expert team (Market Research, Digital, etc.)

External- Customers (e.g. Retailers, Distributors, Online Platforms), Strategic Partners, Creative and Media agencies

Travel:
No travel is required, except only domestic trips occasionally for market visits.

What You’ll Need To Succeed- Bachelor’s Degree in Marketing or equivalent.- Minimum 5 years' experience in brand/product management/marketing, preferably in the consumer goods industry.- Marketing leadership experience.-
- Proven track record of delivering topline and marketing KPIs (driving share and penetration).-
- Leading a cross-functional leadership team.-
- Experience in managing agencies-
- Experience in managing digital channels and programs: Digital demand creation and fulfilment.-
- Proven experience in developing and implementing effective and integrated brand plans.

The Hidden Gem in You:
- You are always obsessive about consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs.- You embrace a high growth mindset with a strong love for consumers, shoppers and customers.- You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.- You are equipped with media savvy, particularly in digital marketing and know-how.- You are experienced in proven project and budget management.- You are knowledgeable in end-to-end marketing management, the ability to understand the big picture but also comfortable with details and managing the operations

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