Livestream Lead Key Account Management

2 months ago


กรงเทพมหานคร, Thailand Shopee Full time

DepartmentMarketing- LevelExperienced (Team Lead)- LocationThailand - BangkokOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Supervise and facilitate Livestream Key Account Management across all strategic tactics, action and executional matters, most efficiently for sales generation and fostering trustful relationship with potential sellers
- Workload & resource management for seller live acquisition and retention purpose; allocate and utilize budget, PRM, manpower and visibility assets across campaigns, packages and initiatives, to maximize success
- Project management across all initiatives essential to seller’s streaming performance, retention and growth; mechanic planning, smooth working process setup, performance tracking and evaluation
- Proactively identify new opportunities, manage, and maximize growth opportunities for streaming package and asset monetization; package creation, revenue monitoring, PnL tracking & optimization
- Cross-functional coordination (MKT/BD/CMI/OPS); direction discussion and alignment, project co-creation, development and optimization

**Requirements**:

- Has prior and solid experience in Account and Project Management or Business Development
- Excellent communication, negotiation and presentation skills
- High analytical ability, logical thinking and strong problem solving skills
- Exemplary organizational skills and the ability to juggle multiple projects under tight deadlines
- An independent, self-starter with a positive can-do attitude
- Teamwork and collaborative relationships with stakeholders at any level



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