Trade Marketing Manager
4 days ago
**Main Job Purpose**:
The role is responsible for developing and leading thought leadership and category growth with integration of shoper, customer, and channel insights, and deployment of customer facing category strategies. (Chanel: Modern Trade)
**Key Responsibility**:
- Drive and deliver yearly business results
- Lead category strategy development & guideline and Co-developed innovation launch with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions
- Provide a detailed analysis of actual sales vs forecast result and propose the rolling channel or action plans to the management.
- Work jointly with marketing team to assess category opportunities and analyze competitor and channel behavior for the annual plan, forecast and identify areas of opportunity.
- Plan, execute and evaluate options jointly with CBD (Key Account Managers and BD) for tailor made activities to enhance retailers' commitment and integrating support plans
- Communicate to the CBD and retail partner team on any marketing/trade marketing initiatives to ensure smooth operation during implementation.
- Development category specific to each channel and customer, lead the development and execution of category plan, category JBP, D4R and D4C
- Managing and optimizing category investment, BMI, CCP to achieve turnover with optimal investment.
**Essential Experience/Skill/Knowledge**:
- Bachelor’s or Master’s degree in job related field.
- Minimum 5 years of trade marketing, category analyst or any related role in FMCG environment experiences will be advantage.
- Strong customer marketing know-how as a base to deliver relevant and important inputs to marketing, CBD (including field force), finance and planning teams.
- Able to synthesize various data inputs to shape strategy and executable actions.
- Working knowledge of data visualization and report software (Tableau, PowerBI, Nielsen Retail Index) and Microsoft Office Applications (Excel, PowerPoint).
- Excellent in English and Thai
- Good in presentation, alignment and negotiation.
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