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Head of Retail Marketing

5 months ago

Thailand Central Group Full time

**Job Purposes**:

**Key Roles and Responsibilities**:

- Participate in developing and setting up plans, strategies, and directions to manage all aspects of brands and marketing activities to ensure goal achievement of the brand
- Build and manage brand value to gain competitive advantage and market share and support business operations
- Identify and determine the profitability and viability of new brands and products to increase market opportunities and achieve business goals
- Develop high quality and effective marketing materials and strategies including brand guidelines and vision to ensure and increase market activities
- Follow up marketing movement and situation of the opponents to participate in setting up creative marketing strategies and policies and achieve organization goals and policies effectively
- Maintain supervision in market research of consumer behavior, analysis of competitive brand and product, and sales forecasts and relevant financial reports, to support brand management and marketing effectively
- Oversee management of budget and operating cost for marketing activities including advertising and promotional items to ensure cost-effectiveness
- Coordinate with product development and relevant functions to manage brands and develop new business marketing opportunities
- Take care and advise brand and marketing officers and managers to ensure effective performance and promotion preparation

**Qualifications**:

- Bachelor’s or master’s degree in Business, Advertising and Marketing, Economics or related field
- Minimum of 7-10 years of responsible experience and 3-5 years of team management
- Have excellent written and verbal communication skills
- Have strong analytical skills
- Have budget-management skills
- Be creative and innovative

**Additional Information**: