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Performance Marketing, Senior Associate

1 month ago

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**What's your role in the team?**:
**Pomelo** is the leading online fashion platform in South East Asia. A platform for fashion focused women with a combination of the best products, the hottest local and international brands, world class content and data driven personalized experiences. Driven by technology and backed by fashion and technology investors from across the world, our mission is to digitize fashion retail through our unique omnichannel model.

Through digital content, livestream, in store experiences, social media and advertising campaigns, our team of international in house creatives constantly push boundaries to wow our customers.

**What’s your role in the team?**

The online marketing team is looking for a Performance Marketing senior associate to work on the implementation of the brands paid marketing strategy. You will report directly into the Head of Online Marketing and work on a broad range of Paid marketing goals with a focus on paid search, social and display.
- You will be responsible for the day-today operations of paid marketing channels, (focusing on Paid search, Paid Social and Paid Display), spanning multiple markets, languages and networks, from conception to execution
- You will update reports and provide analysis around ROI, campaign performance, purchasing patterns and traffic to optimize all campaigns
- You will analyze performance and understand the details and effectiveness of each campaign
- You will drive independent optimisation plans through analysis of data sets to maximize spending efficiency
- You will localize campaign approach based on day to day market observation and in line with local brand campaigns and promotions
- You will strategize ad concepts across your channel, and take a lead on creative and content team briefings
- Collaborate with Tech and Business intelligence to implement to ensure seamless integration of product feeds and audience segmentation
- You will adopt a continual ‘test and learn’ approach to all performance marketing activities, developing A/B tests and sharing results with the wider team
- Stay up to date with industry trends, emerging technologies, and best practices in performance marketing, paid channels, and audience targeting.

**Who are we looking for?**:

- Bachelor’s degree in Marketing, Finance, Business Administration or related field.
- Minimum 2 years experience in a Performance Marketing related role.
- Experience in marketing or eCommerce and passionate about building customer experiences for the fashion customer
- Expertise in paid channels including Social Media Advertising (Facebook, Instagram, TikTok), Display Advertising and Search Engine Marketing (Google)
- Experience in creating and leveraging lookalike audiences, customer segmentation, and audience targeting strategies to maximize campaign effectiveness and reach.
- Strong analytical skills and the ability to derive actionable insights from performance data to optimize campaigns, identify audience segments, and improve ROI.
- A track record of leveraging unique ideas and creative approaches to drive engagement, increase brand awareness, and differentiate the brand in a competitive marketplace.
- Demonstrated ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace
- Language: Fluent in English