Supervisor, Trade Marketing

2 weeks ago

กรงเทพมหานคร, Thailand RS PCL Full time

Leading the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion, and Trade Spend Framework.
Creating a trade promotion strategy to meet business goals, based on the given budget, ensuring effective implementation, and evaluating in-store national/channel activities.
Designing local trade marketing activities in line with brand and corporate guidelines to exploit sell-out potential.
Developing and ensuring all POP materials, selling tools, sales presenters, and giveaways as well as channel/ customer activities and communication comply with latest marketing plan.
Ensuring successful execution and implementation of GTM, integrated programs (existing & new products of assigned products) in alignment with sales & marketing functions.
Ensuring up-to-date category & channel analysis and competitor understanding shared with the team.
Recommending channel investment plan according to company objectives and priorities and agreeing with Sales and Marketing.
Building an in-depth understanding of local consumers, shoppers, and trade channels and creating brand awareness and product visibility at store levels.
Monitoring and evaluate the effectiveness of trade marketing activities and adjust strategies as needed.
Performing other tasks assigned by Commercial Director.

**Key Qualifications and Competencies**:
Bachelor or higher Degrees in Business Management (Marketing) or related fields.
1-3 years of experiences in trade marketing (MT/Consumers Products).
Strong understanding of trade marketing principles and strategies.
Well understand Channel Strategy in Modern Trade, Chain store, Stores.
Good analytical, communication, and presentation skills.
Ability to lead and inspire a team to achieve objectives.
Proficiency in data analysis and market research tools.
A strategic thinker with a customer-centric approach.
Fast learner, Positive attitude, Passion, and Self-motivated.
Good command of MS office.
**Job skills required**: Market Research, Research, Data Analysis
**Job skills preferred**: Fast Learner

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