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Shopper Marketing E-com
3 weeks ago
Company Description
**JACOBS DOUWE EGBERTS **(JDE) For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia.
**Job Description**:
- Drive more sales and brand awareness for E-commerce channel both pure and O2O.
- Developing effective campaign plans and activations for all online platforms to maximize brand growth and market penetration.
- Launching differentiated customer-centric account strategies and drive marketing activity execution to meet business objectives.
- Planning and manage online package fees, GWP, and PLV budget consumption to provide an optimal P&L level.
- Analyzing and track online sales performance, including sales, price sensitivity, CRM, and promotion effectiveness, and be able to propose novel business insights and strategic initiatives.
- Developing striking key images to strengthen brand positioning by taking full responsibility for all campaign and communications.
- Prepare promotion guideline for E-Commerce.
**Qualifications**:
**Education**: Bachelor degree
**Must have**:
- Minimum of 1 year experience in Trade marketing, Direct Ecommerce experience would be preferred.
- FMCG experience, preferably in an international environment
- Good knowledge of English
Additional Information
We offer our associates plenty of opportunities to make a contribution today to the coffee experience of tomorrow. Working with us means you’ll be making an impact in a fast-paced, collaborative environment. You can see this impact in the organization, the brands, the products and in your own development.
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