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Digital & Marketing Analyst, Apac
2 weeks ago
**Responsibilities**:
- Helping ensure the Teams are using best in class measurement frameworks, KPIs and principles to robustly understand the customer journey and all activity performance.
- Provides insights and recommendations for future digital & marketing plans
- Strong analytical skills including the ability to categorize promotions, collect data, establish facts, and draw valid conclusions.
- Generates pre and post marketing campaign analysis including overall performance, program performance, segment breakdown, testing and promotional results
- Support the delivery of key analytical projects
**Requirements**:
- At least 1-2 years’ digital experience of using Adobe Analytics for tracking and reporting on key aspects of a customer’s journey is essential.
- Ability to carry out descriptive analytics and basic predictive analytics used regularly within an analytics role.
- Strong problem-solving skill set and commercially astute.
- Excellent communication skills, you’ll be comfortable presenting to large groups at all levels within the organisation.
- Experience of having worked in a Digital orientated business is essential.
- Preferably experience of having worked in a B2B environment
- Knowledge of omni-channel, multi-touch attribution.
- Technical ability in all aspects of the role in tools such as BO, Excel, SPSS, R, Python, Exploratory
- Keen eye for detail
- Ability to multi-task across numerous projects.
Desirable:
- Experience working in APAC markets
- Experience of PHP, MySQL, XML, XSLT
- Experience of working in a global organisation with a matrix structure
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