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Isea Ecommerce Cateogory and Channel Development

2 months ago

กรงเทพมหานคร, Thailand Danone Full time

About the job
**Danone Specialized Nutrition India and South East Asia (ISEA) is seeking for ISEA Ecommerce Cateogory and Channel Development Manager, based in Thailand.** With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance.

To succeed in this journey, we're looking for the right talent and personalities eager to bring their energy and ideas to a meaningful project. Take this opportunity to GROW together and experience a culture that empowers you to express your ideas and share what you're passionate about
**1. Category Development**:

- Across ISEA markets, analyze market trends, category insights and consumer/ shopper insights to understand the categories and come up with category strategies and opportunities. Develop effective strategies & opportunities related to shopper habits and build customer customization plan.
- To ensure delivery of 4P Strategies as outlined in Trade Plans & JBP documents: Pack, Price, Promotion and Place, within the growth (and profitability) targets of the brand and category.
- Maintain a complete understanding of the dynamics and trends within the categories managed with implications and provide recommendations to local eCommerce/Sales/ Marketing team and other functions.

**2. Channel Development**:

- To analyze eCommerce trends, eCommerce sub-channels thumbprint and issues/ opportunities for the development of specific channels, in alignment with Key Account Planners and Brand Building, to devise a strategy and jobs to be done
- Develop channel assessment in term of trend, performance and opportunities and determine channel demand creation to achieve sales target and win Danone share.
- Lead e-channel strategies, deliver e-channel plan, implement customize e-channel communication based insights and priorities between the Marketing Teams and eCommerce Sales Teams. Proactively identify business opportunity and develop channel growth strategy in all eCommerce sub-channels.

**3. Profitable Revenue Growth Management (PRGM).**
- Across ISEA markets, develops strategies to improve & maximise Trade Investments ROI by completing promotion analysis and validate against expected results. Ensure category and brand health via guidance on Trade Spends (TS) and CO% across all e subchannels and categories, by market level
- Across ISEA markets, to analyze and evaluate profitability, P&L and ROI for regional/nationwide/ trade specific campaigns and promotions, by working closely with ISEA eCommerce Analyst

**4**.
**Perfect Online Store, Content & Merchandising**:

- High degree of e-Merchandising - to develop & create best in class e-merchandising standards & guidelines from Official Store homepages to product pages with the objectives of achieving healthy PICOS scores and maximising sales conversions.
- Ensure Danone's Picture of Success - basics fundamentals deployment for all existing and new SKUs in terms of Search, Content, Availablity, Ratings & Reviews across all ISEA markets
- For captain categories (Specialized Nutrition), to analyze market data obtained from Intrepid Online Market Share, Nielsen Retail Audit & Market Share, Kantar, Euromonitor, other secondary research resources as well as customers' scan sales for bi-annual/ annual category review. About you - Bachelor degree in Business or equivalent.
- 4 - 5 Years experience in key account management or trade marketing in FMCG/ eCommerce.
- Having experience across multiple markets within India or Southeast Asia is a plus.
- Experience in category and channel development and Retail Audit Research will be an advantage.
- Proven track record to create trade category plans and channel development strategy for categories to achieve exceptional sales growth.
- Deep understanding of market trends and consumer empathy and inquisitiveness to find solutions.
- Confidently work with multi-functional teams without losing one's point of view.
- Keen on data analysis and forecasting methods; data mining knowledge is preferable.
- Proficient in MS Office.
- An analytical mind with a strategic ability, strong logical thinking.
- Good communication and people skills & command of English. About us Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a b

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