Senior Ecommerce Manager

4 weeks ago


กรงเทพมหานคร, Thailand Kimberly-Clark Full time

This role will be responsible to maximize sales and profitability of E-commerce customer(s) through the development and execution of ecommerce strategy for the country, including E-retailer account development and management business plan with have P&L responsibility for the ecommerce channel.

**Key Stakeholders relationship**:

- Reporting to Digital Marketing and Ecommerce lead
- Key working peer relationships: Global and APAC Digital & Ecommerce team, local digital marketing and marketing team, Business analyst
- Key External stakeholders relationship: E- Retailers, Ecommerce channel agencies. Technology vendors, digital marketing agencies

**Key Responsibilities**:

- Lead and Develop Retailed ecommerce strategy base on research and analysis of competitive landscape in the channel and aligned strategy with internal stakeholders such as Sales Director and Marketing Director
- Develop and prioritize strategic initiatives to implement business plan to deliver both short-term and long-term business KPIs for the responsible accounts
- Formulate and execute strategies and campaigns to meet online contribution targets with full responsibility on budget management, optimization and analysis
- Lead and Drive JBP, negotiate and barter on behalf KC under platform to ensure support for all brands.
- Lead and set up performance review process with E-commerce customer (s) and conduct regularly, suggest and tracking execution of any improvement and seek for opportunities
- Responsible for planning, preparing and tracking of ecommerce channel performance KPIs - both financial metrics and operational performance metrics, and flag any under-performing areas and suggest on how to close gaps
- Set up performance review process with key accounts and conduct regular performance reviews, suggest and track execution of any improvement opportunities
- Responsible for tracking of ecommerce channel performance KPIs - both financial metrics and operational performance metrics, and flag any under-performing areas and suggest on how to close gaps
- Regularly review of external market trends and competitive landscape
- Conduct regular competitor activities and performance benchmarking, and develop/ adjust counter competitor activities where necessary
- Continuously seek to improve business working processes, looking for ways to reduce both overall costs and efficiencies within the role
- Work closely with digital / marketing team and marketing agencies to generate new sales opportunity through the marketing tools that drive shoppers to purchase on e-com channel
- Responsible for building long term partnership with the existing and potential customers
- Working with APAC and global ecommerce technology teams, suggest and execute optimization opportunities in various areas such as digital shelf, buy now capability, SKU assortment and logistics

**Qualification**:

- Bachelor of Master Degree in any field
- Experience in sales 7-10 years key account development in the local market. Solid experience E-commerce and Commercial Online 2-3 years, preferable in B2C Channel
- Strong leadership with Strategic Vision and Drive
- Proactive in communication Proficient communication in both English and Thai
- Ability to collaborate with multiple stakeholders: Strong interpersonal skill to manage different stakeholder with internal and platform
- Excellent understanding of local e-commerce channel market trends and ecommerce channel operating models (e.g. B to C, C to C, M-commerce, Social commerce etc.)
- Familiar with current top ecommerce technologies
- Experience with consumer goods companies preferred but not essential
- Good presentation, communication, and interpersonal skill
- High passion, high degree of learning agility, quick at adapting best practices and staying ahead of the curve


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