Brand Activation Manager, Aesthetic

4 weeks ago

กรงเทพมหานคร, Thailand Galderma Full time

With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermo-cosmetics, and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we’re in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Responsibilities:

- Plan and implement short-term branding strategies in partnership with the sales team that align with Group product strategy to achieve strong brand positioning for new and existing brands/product lines
- Manage the overall advertising and develop content for both online and offline media, including social media Work with internal and external stakeholders on the creation of marketing collaterals
- Execute plan for developing channel / category strategy & POP guidelines to ensure sales & profit achievement based on understanding of consumer / shopper, competitor & channel dynamics
- Control Profit / Loss vs. Budget & Target across brands in the category
- Comprehend in-depth knowledge on core products and be able to convey fluently key message to customers at both individual and group level
- Handle complaints from customers and ensure satisfactory solutions are obtained for both customers and the Company
- Monitor and analyse a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats
- Coordinate with logistics department to ensure sufficient product stock and products are delivered to customers on time and as per their request
- Attend meeting with Group Product Manager, Business Unit Manager and/or General Manager to update them on the operational matters such as sales performance, new projects, etc
- Develop and implement marketing activities such as new product launches, special events and promotional materials align with guideline and compliance
- Prepare and update product knowledge materials, and providing consultation and training to external customers, the sales team and related parties
- Manage marketing spending within assigned budget
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Attend trade fairs, exhibitions and conferences to promote brand
- Monitor performance against marketing targets both internally and externally
- Generate marketing communication plan and liaise with media agency to gain brand exposure, increase brand awareness and brand equity in condition of cost control within budget and measurable result
- Monitor sales volume, market share, revenue and cost against budget
- Liaise with advertising agency to design and develop communication campaigns and ensure that they are well executed and deliver results as desired.
- Conduct product training and relevant clinical papers to sales team.
- Liaise with Trainer / Senior Trainer to provide product information and support to sales team

Requirement:

- Bachelor’s Degree in Pharmaceutical / Science is a plus from well-recognized universities
- At least 5 years experience (with 2-3 years in management level) in sales/ marketing in pharmaceutical company or FMCG industry
- Experience with social media and digital marketing to drive consumer engagement and demand generation, including experience generating earned media
- Demonstrate a proven track record of implementing marketing and advertising strategies

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