Manager, Digital Marketing
4 days ago
**Digital marketing**: focus on campaign performance.
Proficiency in digital advertising platforms.
Work at RS Group Building, nearby BTS Kasetsart.
Reporting to Marketing Director - Pets Care, you will be responsible for:
Develop and execute digital marketing strategies aligned with brand and campaign objectives.
Overseeing the total campaign with focus on optimizing campaign performance by working closely with content and social media teams. Ensure campaigns are cohesive and effectively engage the audience.
Collaborate with cross-functional teams to plan comprehensive marketing campaigns, including content creation, social media engagement, and paid advertising.
Manage digital marketing budgets and allocate resources effectively to maximize ROI and reach campaign goals.
Utilize analytics tools to measure campaign performance. Generate regular reports with insights to optimize campaigns and drive results.
Work with e-commerce & showbiz teams to ensure that digital marketing efforts contribute to sales and brand visibility.
Conduct A/B tests and experiments to optimize various campaign elements, such as ad creative, landing pages, and audience targeting.
Develop and implement audience segmentation strategies for personalized marketing campaigns.
Responsible for survey and data collection (if any) to be utilized for total music business.
Work closely with music partner and distributor to maximize the performance of music content and make sure that streaming platform is well-organized.
Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in digital marketing with a strong focus on campaign performance.
Proficiency in digital advertising platforms, analytics tools, and SEO/SEM.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Creative thinking, problem-solving abilities, and a passion for music.
Experience in music marketing or strategic planner will be a plus.
**Job skills required**: SEO, Social media, Digital Marketing
**Job skills preferred**: SEM, Creative Thinking
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