Digital Marketing Manager

6 months ago

คลองเตย กรงเทพมหานคร, Thailand Crea Full time

CREA's mission is to empower brands through digital commerce, targeting the booming, digitally savvy Millennial and Gen Z consumers in Southeast Asia. In today's fast-evolving e-commerce landscape, simply knowing how to list, ship, and manage digital payments is not enough to distinguish a brand online.

At CREA, our goal is to assemble Southeast Asia's most relevant portfolio of Millennial and Gen Z beauty, fashion, and lifestyle brands. We aim to leverage a growing multi-billion-dollar market demand to create a unique and powerful presence in the region.

We are seeking a successful **Digital Marketing Manager** who will be responsible for optimizing social media advertising channels, including Facebook CPAS, Facebook Traffic, Google Shopping Ads, and TikTok Ads. The role entails maximizing ROI within the assigned budget and providing insightful reports to uncover market trends and develop actionable plans.

**RESPONSIBILITIES**:

- **Digital Marketing Strategy**: Build and execute our digital marketing roadmap, including channel expansion and acquisition strategy for new and existing consumers.
- **Team Management**: Oversee digital marketing specialists across multi-country portfolios, fostering relationships with key partners (e.g., Facebook, Google) and clients in CREA's portfolio.
- **Traffic Acquisition & Campaign Development**: Implement high-quality traffic acquisition through various platforms like Facebook and Google, and collaborate with content and design teams for engaging campaigns.
- **Campaign & Budget Optimization**: Monitor, maintain, and optimize digital campaigns to meet KPIs, managing the budget to maximize ROI.
- **Trend Analysis & Innovation**: Stay ahead of marketing trends, develop new platforms and tools, and provide reporting to uncover insights and action plans.

**QUALIFICATION**:

- Bachelor's Degree from a top undergraduate institution.
- Prior experience in digital marketing is required, including Facebook Ads optimization. Experience with Google and TikTok is a plus.
- At least 5 years of experience, preferably in ecommerce, merchandising, or the health, beauty, and fashion sectors.
- A good understanding of or willingness to work in a startup company.
- Ability to work autonomously in a demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills.
- Strong analytical abilities are essential.
- Excellent oral and written communication skills are a must.

CREA is a multinational and diverse organization with talent from all around the world. Our HQ office is based next to Phrom Phong BTS. On top of a wide scope of career development opportunities, we offer competitive benefits within a dynamic and open culture. Why not learn more?

CREA is committed to a diverse and inclusive workplace. CREA is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, disability, age.

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