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Senior Brand Manager
6 months ago
Nestlé Health Science was created in 2011 by Nestlé, the leading food and beverage company. We are a unique health science company focused on advancing the role nutrition plays in changing the course of health for consumers, patients and healthcare professionals. Focused on delivering quality-of-life benefits through nutritional solutions, we harness scientific and clinical advances to improve health through managed nutrition. Behind our pioneering company are 3,000 people around the world who are driving breakthroughs and innovating for impact. With a global presence in about 50 markets, we invite you to impact the future of health and your career with us.
**A DAY IN THE LIFE...**
Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nestlé Health Science
Full-time
Bachelor’s Degree in Marketing
At least 8 years experience as Communications or Media Manager, or as Brand Manager with strong digital and/or media responsibilities
Existing network in media/PR/KOLs
Experience in managing external agencies /Good command in English & Thai.
**POSITION SNAPSHOT**
**Develop and drive marketing strategy of both Consumer Health platforms to increase brand competitiveness and market shares by managing key brands, products and projects in line with the volume, profit and strategic objectives in the OPL and business plan.**- Understand the portfolio’s market competitiveness and target consumers, translate the understanding into proprietary insights so as to strategize and develop quantified and measurable marketing and brand plans- Develop, implement and manage marketing strategies that create a clear product positioning and increase market share.- Manage product portfolio, set pricing strategies and ensure supply chain plans are in line with the brand plan and key targets.- Deliver, in collaboration with Category / channel and Customer teams, shopper experiences that delight consumers / shoppers.- Manage the timely preparation of annual OPL plans, revisions and dynamic forecast.- Clearly identify and communicate effectively brand priorities to the Nutrition Field Force, Account Managers, pharmacy agent and distributors.- Identify and develop strategies to strengthen positioning, communication or products, using new research findings and Key Opinion Leaders.- Identify gaps pertaining to product formulation, communication, price, availability, visibility and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with regional/global
**ARE YOU A FIT?**
- At least 8 years experience in managing a portfolio of Consumer care nutrition/pharmaceutical brands, products and projects at Nestlé or equivalent pharmarceutical/ nutritional business.
- Managed independently under challenging/demanding market environments to achieve and exceed goals
- Has had experience of working with cross-functional groups
- Has developed and implemented business strategies aimed at increasing brand competitiveness for infant nutrition products
