Area Sales Manager

6 months ago


Thailand บริษัท ไทยกูลิโกะ จำกัด Full time

**JOB SUMMARY**:
The position is responsible for the Traditional Trade channel to drive overall sales for all categories in each region: Confectionery, Ice-Cream and Health & Wellness. Understand market movement together with consumer/ shopper trend to seek for new opportunity and maintain/develop current business. Manage the trade term/ business review with our business partner. Partner with cross-functional stakeholders: Trade Marketing, Sales Operations, Marketing, Customer Service and external distributor to drive sales value/ campaign with smooth collaboration.

**KEY ROLES AND RESPONSIBILITIES**:
Strategic Planning
- Implement and design on assigned area sales strategy to align with channel and company strategy
- Analyse business performance & opportunity with market data, consumer insight to ensure the continuous adaptation to market trend and market innovation in assigned area

Budget Monitoring
- Manage and monitor A&P budget
- Set volume targets per province and new store acquisition
- Take measures to reduce variances, in order to optimize revenues and margin in assigned region

Distributor Management
- Monitor distributor activity planning and performance in order to drive profitability and sustainable growth through fruitful relationships with the customers in assigned area

Sales
- Provide the rational of monthly sales report of assigned area: Sales Volume, Sales Forecast
- Manage the business review with our business partner
- Manage sales performance and seek for channel growth opportunity
- Expand the business opportunity in TT channel with strong Go-To-Market strategy to drive sales volume

People & Talent Management
- Manage & coach the team for their success and groom the talent for future successor
- Motivate, coach and advice the team member on day-to-day operations and/or problems

**Qualifications**:

- Bachelor’s / master’s degree in marketing and/or Business Administration or equivalent.
- At least 5 years of professional experience
- Knowledge of Sales Management within FMCG or food industries (Especially Traditional Trade channel)
- Able to travel and shuffle the assigned area
- Proven ability to drive the sales process from plan to close
- Good understand business acumen and industry expertise
- Successful previous experience as a sales representative or sales manager, consistently meeting or exceeding targets
- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
- Demonstrates ability to motivate team, resolve conflicts and possesses customer service skills.
- Excellent mentoring, coaching and people management skills
- Able to supervise, lead, communicate and work effectively in a team
- Proficiency in Thai and English.


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