Associate, User Engagement Tool
7 months ago
Location:
**Thailand**
- Department: Commercial- Location: Thailand- Team and Role Introduction:**Responsibilities**:
- Lead the strategic planning and execution of the LazCoins feature within platform, ensuring seamless integration and alignment with overall business objectives.
- Define and implement engagement strategies to drive LazCoins Seller adoption with commercial team.
- Ownership of reporting: maintenance and improvements of weekly and monthly reports finding key insights, highlighting issues, and proposing actions to solve.
- Support external and internal communication process to drive more awareness for LazCoins on both seller and users i.e. through CRM, Social media channels, and also internal tools
- Support project launch progress by conducting User Acceptance Testing (UAT) with the regional team and coordinating stakeholders across different workstreams.
- Monitor and optimize user end-to-end journey & experience on LazCoins.
- Work cross-functionally with local and regional team i.e., commercial, user incentive, social engagement and other related teams to drive engagement growth
- Support key strategic projects that require multiple stakeholder involvements.
**Job Requirements**
- Requirements/Qualifications(must have):
- Strong academic record with a degree in: Business, Marketing, Economics, Math, Statistics, Finance or any related.
- At least 3 years of experiences in product operation, e-commerce, project management or gamification.
- Ability to multitask in a high-pressure environment with a results-oriented mindset and strong problem-solving skills.
- Proven experience in product management, with a focus on driving user engagement and retention, is advantageous.
- Excellent analytical skills, with the ability to leverage data to drive informed decision-making and optimize user engagement strategies.
- Creative mindset with a passion for user-centered design and an ability to think outside the box to enhance user engagement.
- Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment, and be able to work with various types of people, especially with stakeholders.
- Having experience in utilizing budget to drive sales will be a significant advantage.
- Proficient command of MS, Excel, and PowerPoint with advanced analytics & presentation skills, SQL knowledge will be a big plus.
- Thai native speaker, Fluent in English, Chinese skill will be a big plus.
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