Head of Sales and Marketing

5 months ago

กรงเทพมหานคร, Thailand SEA LIFE Full time

What you'll bring to the team:
Qualifications & Experience:
A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases.

We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

The world’s second largest entertainment company is on the hunt for a highly-motivated and fun-loving **Head of Sales & Marketing** to lead the Sales & Marketing function for Sealife Bangkok (SLBK) & Madame Tussauds (MTBK) in Bangkok, Thailand.

This role is responsible for developing and implementing Sales and Marketing strategies and to promote our attractions and drive visitor engagement.

This position will be **based in Bangkok, Thailand.**

**REPORTS TO**
General Manager, Midway Thailand

**KEY RESPONSBILITIES**

**Sales and Marketing Strategies**
- Create comprehensive sales and marketing plans aligned with the attractions goals and
- objectives
- Identify target markets and segments, and tailor strategies accordingly
- Monitor market trends and competitor activities to stay ahead

**Digital Marketing**
- social media and online advertising
- Utilize data analytics to measure the effectiveness of digital campaigns and make data-driven
- decisions

**Marketing Collateral and Content**
- Oversee the creation of marketing materials, including brochures, videos, and online content
- Ensure that all content is engaging, accurate, and aligns with the attraction's branding

**Branding**
- Drive brand performance by ensuring the implementation of cross brand strategies and tactical sales and marketing activities

**Event Promotion**
- Plan and execute marketing campaigns to promote key events
- Drive repeat visits through these event activations

**Trade Sales Management**
- Lead the trade sales team, set sales targets and drive revenue growth
- Develop and maintain relationships with travel agencies, tour operators, and other distribution
- partners
- Implement pricing strategies to maximize revenue and profitability
- Implement and supervise a consistent approach to trade marketing
- Ensure all trade partnerships have measurable ROI

**Annual Pass**
- Grow our annual pass base at the right pace and revenue
- Drive incremental revenue from our Annual Pass holders through their repeat visit
- Monitor and ensure optimal level of Annual Pass renewal rates

**Budget Management**
- Develop and manage the sales and marketing budget, allocating resources effectively
- Monitor expenses and ROI, making adjustments as needed

**Team Leadership and Development**:

- Recruit, train, and mentor a high-performing sales and marketing team
- Foster a collaborative and creative work environment

**Data Analysis and Reporting**
- Regularly analyze sales and marketing data to evaluate performance and identify areas for
- improvement
- Provide weekly trading reports and any adhoc reports required

**Benefits**:
**WHO YOU ARE**
- Demonstrated good track record in digital marketing, with a minimum of 5 years of relevantexperience within the tourism and hospitality industry preferably
- Good understanding of both the domestic and international tourism markets
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Strong ability to influence, negotiate, and build meaningful relationships with key stakeholdersboth internally and externally
- A track record of meeting and exceeding KPIs with tangible results backed by data
- The ability to multi-task and have a flexible and adaptable approach along with the ability tomeet deadlines
- Must be able to work flexible hours, with regular weekend work and public holidays as
- standard

**BENEFITS**
- A competitive compensation package will be provided for the talented individual joining our team.
- Fun and dynamic work culture
- Open and transparent communication across all levels
- Flexible work environment
- Merlin Magic Pass for free admission to all Merlin Attractions to be shared with family and friends
- Discounted employee stays at Merlin themed hotels (Including Legoland)
- Discounts for retail and F&B items in all other Merlin attractions globally

Here at Merlin Entertainments we are proud to have a diverse workforce, and we’re all about providing equal

opportunities to the whole team. Because of this we are committed to an active all together programme

which starts with our recruitment and selection process.

**Health & Safety**

HODs are responsible for all aspects of Health, Safety & Security within their department, in line with the Group Policy (HS001). In particular, they must ensure that risk assessments have been carried out, that safe working procedures are in place for all work activities and that all emp

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