Marketing Head

1 week ago


กรงเทพมหานคร, Thailand UPL NA Inc. Full time

Job Id: 9046- City: Bangkok, Bangkok Metropolis, Thailand- Department: Marketing- Function: Marketing- Employee Type: Permanent Full Time- Seniority Level: Mid-Senior levelDescription:
**Job Summary**:
To provide leadership in sales organization to achieve the organizational objectives to grow domestic sales and market share whilst maintaining high company profile in the market place. To actively participate in the management of business as a key member of the Senior Management Team to ensure the overall company objectives are achieved consistently.

**JOb Responsibilities**:
Strategy Formulation:

- Analyze market opportunities, decide pricing strategies & sales targets, conceptualize & implement marketing initiatives to increase sales & market share;
- Analyze customer needs and plan on focus products to optimize product mix;
- Review collections, quality of debtors, monitor inventories and credit policy implementation to minimize operating costs;
Driving initiatives:

- Driving the Product mix and marketing mix to drive the contribution target for the country
- Partner with Product Managers, Regional Sales Managers & Sales Head and Regional business teams to deploy marketing initiatives
- Driving the upside projects and having the robust tracking process.
- NPL strategy: Develop the brand plan and strategy to drive the foundation for the successful launch and collaborate with regional marketing teams to align brand strategy
- Driving the Digital strategy and customer out reach
- Pronutiva launch and expansion to drive the entire portfolio thru a crop solution approach.

Corporate Branding:

- Value based pricing and positioning of strategic products;
Business excellence
- market research, business intelligent & digital portfolio;
- Build and support a strong team; Participate and guide areas in budgeting process (ROI);
- Think in terms of business management including demonstrating cost effective ways to increase productivity, manage expenses

**REQUIRED EDUCATION AND EXPERIENCE**:

- Excellent organisation and computer skills (MS Outlook, Excel, PowerPoint, Word)." 10+ years in marketing management
- Experience in crop protection business is a must
- Ability to execute complex, quantitative analysis and develop creative brand and marketing strategies
- Ability to influence at all levels and work cross-functionally to drive major initiatives and decisions
- Collaborative and strategic thinking mindset
- English fluency
- Flexible, able to travel frequently
- Can work as a team player


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