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Brand Manager

1 month ago


กรงเทพมหานคร, Thailand บริษัท เบอร์ลี่ ยุคเกอร์ จำกัด (มหาชน) Full time

Brand Manager (Non Food)

**หมวดหมู่งาน** : งานการตลาด**ระดับตำแหน่งงาน** : ระดับผู้จัดการ**ประเภทการจ้างงาน** : พนักงานประจำ**บริษัท** : บริษัท เบอร์ลี่ ยุคเกอร์ จำกัด (มหาชน)**สถานที่ทำงาน** : สุขุมวิท 42- หน้าที่ความรับผิดชอบ- Identify growth opportunity for responsible brand franchise base on target consumers trend and insights
- Take brand ownership and provide brand goals and strategies
- Provide project management leadership on cross-functional project teams that will bring new innovations to market
- Manage overall brand performance and ensuring healthy brand bottom line deliverable
- Craft annual brand plans to direct the growth
- Lead creative development to get targeted consumer to “take action”
- Plan and implement brand plans including the development of launch plans and brand communication touch points
- Coach team member and ensure smooth operation among cross functions
- Monitor market trends, research consumer markets and competitors’ activities to identify key issues and opportunity
- Brainstorm new and innovative growth strategies
- Lead in channel strategies and ensure smooth operation of principal product management
- คุณสมบัติ- Master's Degree in Marketing / Advertising or related field
- At least 5 years experience in marketing or related field (FMCG is preferable)
- Good creative, interpersonal, negotiation, and compromising skills
- Good planning and management skill
- Good analytical, problem-solving skills
- Ability to use personal computer
- Good knowledge of written and spoken English