Assistant Brand Manager

1 month ago

กรงเทพมหานคร, Thailand LUXASIA Full time

**Key responsibilities**:Primary Objective**:

- Be responsible for P&L and budgets for own brands.
- Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how.
- Provide leadership direction to the team and strengthen brands market presence.

Specific Accountabillity
**Numerical Objective**:

- Achievement and accountability for individual brand targets - up to profit contribution level for each brand.
- Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.

**Marketing**:

- Develop brand specific marketing calendar.
- Conceptualize, plan, and ensure timely implementation of launches, promotions and brand
- specific animations, consumer events.
- Develop and provide marketing collaterals (i.e., POS displays etc).
- Devise customer recruitment plans for each brand - eg. Workshops, promotional activities, etc.
- Devise customer retention programs and CRM brand-specific activities to drive brand sales.
- Accountability and tracking for the brands’ Advertising & Promotional Expenditure.

**Inventory**:

- Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.
- Stock forecasting on new and existing products (including GWPs) of brand responsible.
- Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.

**Distribution**:

- Work with sales team to provide support to garner entry into alternative distribution channels.
- Knowledge with omni channels

**PR**:

- Develop strong and good working relationship with the media journalists
- Conceptualize, plan and implementation of PR launches.
- Conceptualization and implementation of PR kits, releases etc.
- Compilation and valorization of press coverage by brand - especially on key launches and animations.

**Division Management**:

- Provide leadership, guidance and direction for team members towards building and

strengthening internal department structure.
**Others**:

- Able to react to change productively and handle other essential tasks as assigned.
- To have a strong and good working relationship with brand partners.
- To have a strong and good working relationship local internal team and regional team.

**Requirements**:
**Requirements**:

- Female or Male, age over 28 years old / Thai nationality
- Marketing or Sales experience in beauty industry will be an added advantage
- Strong presentation and communication skills
- Marketing type, initiative, dynamic, highly committed and result-oriented
- Experience in marketing budget planning and P&L analytical
- Pleasant and Mature personality, well organized and hardworking style
- Good at problem solving, quick to respond and able to work outside when needs
- Excellent, proven interpersonal, verbal and written communications skills
- Excellent computer literacy in MS-Office (Word, Excel, Power Point)
- Fluent in English language skill

**Education Level**:

- Bachelor Degree or Higher in Marketing, or related field

**Specific Training/ Skills/ Knowledge Required**:
e.g. people management, computer literacy, retail know-how, marketing techniques, etc.
- Marketing principle
- Brand Management

**General Temperament**:
e.g. numerate, literate, verbal communication, conceptual, etc.
- Open Communication

**Preferred Background Experience**:
e.g. 2-3 years in the beauty and consumer goods industry.
- Require at least 5yrs. experience in product/brand management, at least 2 yr. of which at management level
- Retail background or having worked in companies with retail counters in department stores will be an advantage
- Exposure in multinational company
- Good relationship with media and KOLs

**Benefits**:
AL, PH, Provident Fund, Group Insurance ,and Dental claims

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